About the Company
We are a long-established, globally regulated financial and technology group with a strong footprint across the UAE, UK, Europe, Asia, Australia, and LATAM. Our products serve millions of users worldwide, and we operate at the intersection of trading technology, digital innovation, and advanced customer experience.
As we continue modernizing our platforms and expanding into new markets, we are growing our marketing and growth teams to strengthen our global digital presence.
Role Overview
We are looking for a GEO (Generative Engine Optimization) Specialist to help ensure our brand is accurately represented, discoverable, and prioritized across AI search engines and generative platforms (ChatGPT, Perplexity, Gemini, Claude, etc.).
This role sits within the Marketing & Digital Growth function and works closely with SEO, content, product, and brand teams to shape how AI models understand, summarise, and recommend our products across global markets.
Key Responsibilities
- Enhance the company's visibility across AI-driven search engines and generative models.
- Ensure brand accuracy and consistency across AI-indexed sources, high-authority platforms, datasets, and knowledge graphs.
- Collaborate with content, SEO, and product teams to refine structured brand signals, documentation, and assets that AI models reference.
- Monitor AI model responses, brand mentions, and recommendations across chat-based platforms.
- Analyse how generative engines describe, rank, and compare the company to competitors across different GEOs (markets).
- Build structured taxonomies, metadata, and documentation that reinforce the company's digital authority.
- Track new developments in LLMs, search models, and AI retrieval systems, adapting strategies accordingly.
- Work closely with SEO specialists to align traditional web search visibility with generative search visibility.
Requirements
- Experience in SEO, AI-driven content, digital marketing, or search optimisation.
- Strong understanding of generative AI tools (ChatGPT, Perplexity AI, Gemini, Claude).
- Ability to analyse how AI models retrieve and summarise information.
- Understanding of structured data, knowledge graphs, and brand authority signals.
- Familiarity with search engine behaviour, LLM retrieval pipelines, and web indexing.
- Strong communication and documentation skills.
- Experience in fintech, trading, or high-growth digital environments is an advantage.
