We're looking for a
Google Ads & Database Marketing Specialist to drive qualified leads and revenue through smart performance marketing and effective use of data.
This role owns Google Ads performance end-to-end while turning CRM, WhatsApp, and email databases into real conversion opportunities. If you're analytical, commercially minded, and comfortable being accountable for CPL, lead quality, and ROI this role is for you.
What You'll Be Doing
Google Ads & Paid Media
- Plan, launch, and optimise Search, Display, YouTube, and Performance Max campaigns
- Manage keywords, bidding strategies, budgets, audiences, and ad creatives
- Continuously test ad copy, landing pages, and funnels to improve CPL and lead quality
- Ensure accurate tracking using GA4, Google Tag Manager, and conversion events
Data & Performance Insights
- Analyse campaign and CRM data to identify trends, gaps, and growth opportunities
- Track CPL, CPA, conversion rates, lead quality, and ROI
- Build clear dashboards and reports for weekly and monthly reviews
- Use data to drive decisions not assumptions
Database, WhatsApp & Email Marketing
- Manage and segment CRM databases for smarter targeting
- Run WhatsApp broadcast campaigns for nurturing, reactivation, and promotions
- Execute email campaigns for lead warming and long-term follow-up
- Build basic automation flows for new, cold, and returning leads
- Improve engagement and conversion rates across WhatsApp and email channels
Collaboration
- Work closely with sales to understand lead quality and feedback
- Coordinate with web and creative teams on landing pages and ad assets
- Align campaigns with business goals and revenue targets
What We're Looking For
- 2+ years hands-on experience managing Google Ads with proven results
- Strong data analysis skills using Excel, Google Sheets, and dashboards
- Experience working with CRM systems and lead segmentation
- Hands-on experience with WhatsApp broadcasts and email marketing
- Comfortable owning performance metrics and making data-backed decisions
Nice to Have
- Experience in real estate or high-volume lead generation
- Experience managing large databases and multi-channel funnels
What Success Looks Like
- Lower cost per lead with improved lead quality
- Higher conversion rates from database leads
- Strong engagement across WhatsApp and email campaigns
- Clear, actionable performance reporting
