Graphic Designer

Landmark Group

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 50 plus value led, own-built brands across retail, hospitality, food, and leisure. Over the years, our UAE-based group has evolved into a comprehensive retail and hospitality entity, with over 2400 retail stores, leisure, and hospitality outlets, spanning the GCC, Middle East, India, Southeast Asia, and Africa. Landmark Group headquartered in Dubai, UAE is one of GCC's largest omnichannel retailers and India's top home and fashion retailer. We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Home Centre, Emax, Fitness First, to Fun City, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.

CSi (Customer Strategy Intelligence)

CSi is a newly established strategic business unit within Landmark Group, bringing together the organization's most critical growth-driving capabilities into one integrated engine. Designed to shape the next phase of retail innovation, CSi unifies Data & Analytics, Loyalty (Shukran), Partnerships & Co-brands, Performance & Digital Marketing, and Customer Product & Martech under one vision. At its core, CSi stands for Customer, Strategy & Intelligence—placing customer experience at the center, enabling smarter business decisions through data, and leveraging AI and Business Intelligence to power every interaction and outcome.

Joining CSi means becoming part of a high-impact team where Product, Data, AI, and Customer Experience converge to build solutions that serve millions of customers across multiple brands. This is an opportunity to work on meaningful business challenges, take ownership of strategic initiatives, and help redefine how modern retail operates in the region. We are looking for individuals who think customer-first, enjoy solving complex problems through data and technology, and are passionate about AI, Martech, Product, or Analytics. If you're looking to contribute to a fast-paced, highly visible environment where your work drives real business impact, CSi offers the opportunity to build the future of customer intelligence on a scale.

Role Overvire

The Graphic Designer – Brand & Campaigns will develop concept-led, on-brand visual communications across Shukran campaigns and initiatives, from initial creative routes and master key visuals through integrated execution across CRM, app, social media, websites, in-store, OOH, and partnership touchpoints.

The role combines strong conceptual thinking with hands-on design, translating creative briefs, business objectives, and customer insights into distinctive, scalable design systems that strengthen Shukran's visual identity across markets.

The position reports to the Content & Creative Manager and works closely with the creative team (Graphic Designer, Motion Graphics & Digital Content Designer), and the wider marketing team.

Key Responsibilities:

Brand & Campaign Design

• Develop visual concepts, moodboards, creative routes, and master key visuals for Shukran communications including seasonal campaigns and initiatives, brand collaborations, announcements, and member communications.
• Translate campaign briefs, messaging, business objectives, into clear and compelling visual narratives
• Present creative routes and design rationales, respond constructively to feedback, and refine approved directions
• Build adaptable campaign design systems that extend consistently across digital, CRM, social, in-store, OOH, and partnership touchpoints
• Support the implementation and ongoing evolution of Shukran's brand identity, guidelines, templates, typography, colour, imagery, and layout principles

Digital & Integrated Execution

• Design static assets for email and CRM, app, social media, websites, digital media, in-store POS, OOH, presentations, and partnership communications
• Adapt master visuals across markets, customer segments, channels, formats, and sizes while maintaining clarity, hierarchy, and brand consistency
• Design visually engaging and responsive landing-page layouts in collaboration with content, CRM, digital marketing, and development teams, ensuring alignment with campaign objectives and brand guidelines.
• Create accurate English and Arabic layouts, ensuring appropriate typography, alignment, legibility, and cultural relevance
• Prepare production-ready digital and print artwork, including resolution, colour profiles, bleed, file formats, and final technical quality checks
• Develop reusable templates, component libraries, and visual toolkits for recurring communications and campaign rollouts

Collaboration & Creative Operations

• Partner with the Content & Creative Manager to translate brand, content, and campaign strategy into cohesive design solutions
• Collaborate with the Graphic Designer and Motion Graphics & Digital Content Designer to maintain consistency across static and motion assets and support efficient creative handovers
• Build and maintain organized creative asset libraries, templates, source files, and campaign archives, following clear naming conventions, folder structures, and version-control practices.
• Coordinate with cross-functional stakeholders, agencies, and production partners when needed, while managing multiple deliverables, timelines, working files, and version-control requirements

Qualifications and Education

• Bachelor's degree in Graphic Design, Visual Communication, Branding, or a related field
• A strong portfolio demonstrating campaign concepts, master key visuals, brand systems, and integrated digital and print execution is required
• Professional working proficiency in English and the ability to create and format assets in both English and Arabic; Arabic language proficiency is an advantage

EXPERIENCE

• 5+ years of experience in graphic design, brand design, or campaign creative development, ideally in a fast-paced, campaign-driven environment
• Proven experience developing master key visuals and scalable campaign systems from concept through cross-channel rollout and final production
• Experience in retail, e-commerce, loyalty programs, FMCG, or consumer-facing marketing, including collaboration with internal teams and external agencies, is a strong advantage

TECHNICAL SKILLS

• Advanced proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, with strong working knowledge of Figma and Keynote. Knowledge of Adobe After Effects is an advantage.
• Strong command of layout and composition, typography, visual hierarchy, color, imagery, image retouching, and grid systems across digital and print production
• Working knowledge of AI-assisted visual-development tools such as Adobe Firefly, Midjourney, or equivalent platforms, with the ability to refine outputs to meet brand and quality standards

CORE COMPETENCIES

• Strong conceptual thinking & visual storytelling, with a sharp eye for composition, typography, & brand consistency
• Ownership mindset, with the ability to take work from brief to final delivery with minimal oversight
• Collaborative and clear communicator across creative, marketing, business, agency, and production teams
• Proactive, detail-oriented, culturally aware, adaptable to changing priorities, and open to feedback

SUCCESS MEASURES

• Distinctive, on-brand campaign concepts and master key visuals that strengthen Shukran's creative output
• Achievement of agreed annual individual performance objectives and measurable contribution to the creative team's annual KPIs.
• Consistent, high-quality design execution and efficient collaboration, supported by the timely delivery of accurate, production-ready assets, scalable templates, organized working files, and reusable design systems across channels, formats, and markets.