Role overview
We're growing fast, in both headcount and users, and we're looking for a Growth Manager to lead our acquisition and revenue growth efforts. As the Growth Manager, you will be expected to build and lead a performance marketing team whose laser-focused on acquiring and converting new customers for Calo's products, as well as retaining existing ones through CRM efforts.
Main Responsibilities
Building out a scalable acquisition growth function that is responsible for achieving targets for: sign-ups, activations, paid conversions, revenue, CAC, AOV, and LTV
Creating and implementing the growth/marketing plan in alignment with overall business objectives, striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing to build a pipeline, as well as quick-wins to achieve targets
Using data and analytics, creating a culture of structured experimentation and iteration to drive growth, while ensuring brand alignment and consistent messaging throughout
Managing marketing budget with ongoing performance measurement and optimization to drive sustainable bottom-line growth
Taking a customer-first approach to all growth efforts, championing user benefit, satisfaction, and trust over growth hacking
Reporting on growth metrics on a weekly and monthly basis
Ideal Candidate
6+ years of growth marketing experience in B2C products, preferably in a demand generation, performance marketing, or e-commerce role
Background in software development, or product development is a big plus
Excellent verbal, written, and communication skills
3+ years building, managing, and leading teams
Ability to thrive in fast-paced, deadline-driven environments
Big plus: Expertise in quantitative analysis and logical reasoning; 3+ years experience using database languages (e.g. SQL or BigQuery) and visualization tools (e.g. Looker, Tableau) on large data sets to extract trends and insights
Strong analytical skills and experience with data analytics tools (e.g. Mixpanel, Google Analytics, web personalization and A/B testing tools, in-app product analytics/adoption tools, ABM software, and more)
Hands-on experience conducting customer segmentation, cohort performance, and product funnel analysis
Some SEO experience both from content creation and a technical standpoint
