Role Summary
The Growth Marketing Assistant Manager will drive brand awareness, lead generation and customer engagement through strategic campaigns, performance-driven marketing and high-quality B2B content. The role requires a strong mix of creativity, analytical skills and hands-on experience with CRM and marketing automation tools to deliver measurable growth.
Key Responsibilities:
Strategy & Growth
- Support the development and execution of integrated growth marketing strategies aligned with business goals and KPIs.
- Conduct market research and competitor analysis to identify growth opportunities and industry trends.
- Monitor and improve website performance and campaign KPIs, ensuring measurable impact on brand visibility and lead generation.
Content & Copywriting
- Develop compelling B2B marketing content, including blog articles, case studies, landing pages, proposals, company profiles, email campaigns and social media posts.
- Craft clear and persuasive copy that aligns with the company's brand tone and messaging.
- Collaborate with designers and other stakeholders to ensure consistent storytelling across all channels.
Campaigns & Digital Marketing
- Plan, execute, and optimize digital campaigns across paid, owned and earned media.
- Manage email marketing campaigns using tools such as Mailchimp, HubSpot, or Zoho Campaigns including audience segmentation, automation flows, and performance reporting.
- Use CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM) to manage lead pipelines, track conversions and measure campaign ROI.
- Optimize SEO and SEM strategies to increase web traffic and visibility.
Brand & Communication
- Maintain consistency in brand tone, messaging and visuals across all internal and external communications.
- Support PR, corporate communications and events to strengthen the company's reputation and engagement.
Requirements
- Bachelor's degree in Marketing, Communications, or Business.
- 58 years of experience in marketing and branding roles, preferably within B2B or corporate sectors.
- Proven experience in copywriting, content creation, proposals, and company profile development.
- Strong understanding of digital marketing, CRM and lead generation techniques.
- Hands-on experience with email marketing tools (Mailchimp, HubSpot, Zoho, etc.) and marketing analytics platforms.
- Excellent communication, organizational, and project management skills.
- Analytical mindset with the ability to interpret campaign results and optimize performance.
- Graphic design and basic video editing skills are an added advantage.
