Role Purpose
The Head of Channel Sales & Partnerships - Auto & Mobility is responsible for building, onboarding, activating, and scaling offline sales channel partners across the UAE, with a primary focus on auto dealers, used-car platforms, and car rental companies.
This is a hands-on leadership role suited for a startup environment. The role combines direct partner acquisition with ongoing performance management. While the fixed salary is intentionally lean, the role offers significant performance-based upside for candidates who can consistently deliver approved auto credit card volumes through offline partners.
Key Responsibilities
- Channel Partner Acquisition & Onboarding
- Identify and prioritize high-potential auto dealers, used-car platforms, and car rental companies
- Lead end-to-end onboarding including commercial discussions, referrals, and rebate structures
- Coordinate execution of MoUs and referral agreements with internal legal and compliance teams
- Ensure partners are fully activated within agreed timelines
- Partner Activation & Enablement
- Develop and deploy dealer onboarding playbooks and sales scripts
- Train dealer and rental branch sales teams on auto credit card use cases
- Ensure correct deployment of offline marketing materials and POS tools
- Actively support partners during first 30-60 days to ensure early traction
- Sales Performance Management
- Define clear weekly and monthly performance targets per partner
- Track application submissions, approvals, and transaction activation
- Identify underperforming partners and implement corrective actions
- Drive repeat usage and cross-sell of additional auto use cases
- Field Sales Leadership
- Recruit, manage, and coach field sales executives and channel managers
- Set individual KPIs and commission structures for field staff
- Conduct regular field visits across UAE Emirates
- Cross-Functional Collaboration
- Work closely with marketing, product, credit, and operations teams
- Provide feedback from partners to improve product, pricing, and processes
- Support rollout of new campaigns and partner-specific initiatives
Key Auto Use Cases to Drive
- Car down payment installments
- Motor insurance payments
- Extended warranty and service & maintenance packages
- Lease-to-own rental payments
- Traffic fines and rental-related expenses
- Auto-related rewards activation through Ubeyy
Performance KPIs (Core Measurement Framework)
Partner KPIs:
- Number of new offline partners onboarded per month
- Partner activation rate (partners producing within 30 days)
- Number of active partners generating monthly volumes
Sales Volume KPIs:
- Monthly approved auto credit cards (offline channel)
- Average approved cards per active partner
- Conversion rate from application to approval
Revenue & Efficiency KPIs:
- Transaction volume generated through partners
- Cost per approved card (offline channel)
- Ratio of fixed cost to variable revenue contribution
Execution KPIs:
- Time-to-activation per partner
- Training completion rate for dealer staff
- Campaign compliance at partner locations
