Department: Growth
Reports to: Chief Growth Officer
Role Summary
The Head of Demand Generation owns Easygenerator's end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Why This Role Matters
This role ensures Easygenerator's demand engine drives authority, supports enterprise sales, and delivers scalable, measurable pipeline growth.
Core Responsibilities
Demand Engine & Pipeline
- Own paid, organic, website, and conversion channels.
- Translate growth targets into clear priorities and roadmaps.
- Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
- Lead website structure, messaging, UX, landing pages, and CRO.
- Partner with PMM to ensure clear, differentiated positioning.
- Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
- Lead paid acquisition and 2M+ budget allocation aligned to revenue goals.
- Optimize for pipeline and revenue impact with strong attribution visibility.
- Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
- Lead revenue-focused content aligned to buyer journey and enterprise sales.
- Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
- Own marketing-sourced pipeline targets and key revenue KPIs.
- Build quarterly growth plans and improve funnel bottlenecks.
Team Leadership
- Lead paid, content, web, and design teams.
- Establish scalable processes and experimentation frameworks.
- Partner closely with PMM, Revenue, and Leadership.
Qualifications
- 5+ years in B2B SaaS digital growth; 2+ years team leadership.
- Proven pipeline growth and 2M+ budget ownership.
- Strong expertise in paid, CRO, and SEO/GEO.
- Editorial judgment, digital design understanding, and enterprise sales awareness.
- Analytical and commercially driven.
Preferred
- Experience in 20M100M ARR SaaS.
- International SaaS exposure.
- Close collaboration with PMM and Commercial teams.
