This senior leadership role is responsible for driving the scale, growth, and profitability of a fashion retail e-commerce business. The Head of E-Commerce will develop and execute strategies to increase Gross Merchandise Value (GMV) by leveraging marketplace optimization, advanced analytics, strategic pricing, fulfillment excellence, and digital advertising revenue.
Key Responsibilities
Strategic Growth & Market Expansion
- Develop and execute aggressive growth strategies to increase GMV and market share.
- Identify and prioritize growth levers including market expansion, product diversification, pricing optimization, catalog enhancement, and promotional strategies.
- Position the brand as a leading digital retail platform in the region.
Customer Acquisition & Retention
- Design and implement customer acquisition strategies across digital marketing channels.
- Enhance customer retention through personalized experiences, loyalty programs, and superior service delivery.
- Drive initiatives that convert first-time purchasers into loyal, repeat customers.
Product & Market Portfolio Expansion
- Lead initiatives to expand product assortments and enter new market categories.
- Pursue regional and international market opportunities.
- Collaborate with merchandising and supply chain teams to ensure product availability aligns with demand.
Marketplace Ecosystem Management
- Drive seller onboarding processes with defined quality standards.
- Monitor and optimize seller performance metrics, addressing underperformance proactively.
- Develop programs to reduce seller attrition and enhance marketplace engagement.
- Lead account management teams in optimizing seller contributions to achieve growth objectives.
Data-Driven Strategy Development
- Collaborate with analytics teams to leverage data insights and performance metrics.
- Translate insights into actionable growth initiatives including targeted campaigns, dynamic pricing, and product optimizations.
- Foster a culture of continuous improvement through data-informed decision-making.
Technology Platform Optimization
- Partner with technology teams to enhance customer-facing digital products and marketplace infrastructure.
- Ensure effective utilization of technological platforms to optimize marketplace performance.
- Lead innovation initiatives in product design and platform features to improve customer experience and operational efficiency.
Team Leadership & Development
- Build and lead high-performing teams across digital marketing, e-commerce operations, and seller management.
- Foster a culture of innovation, accountability, and continuous improvement.
- Collaborate effectively with cross-functional teams including marketing, IT, finance, and supply chain.
Stakeholder Engagement
- Align strategies and initiatives with internal stakeholders to achieve business objectives.
- Engage with external partners and vendors to enhance platform capabilities and drive growth initiatives.
Qualifications & Experience
- 15+ years in e-commerce growth leadership roles with a proven track record of scaling operations and increasing GMV.
- Demonstrated success in marketplace management, seller ecosystems, and performance optimization.
- MBA or advanced degree in Business, Marketing, or a related discipline preferred.
Core Competencies
- Strategic vision with hands-on execution capability.
- Deep expertise in digital marketing and customer acquisition.
- Comprehensive understanding of marketplace operations and performance metrics.
- Strong leadership and team development skills.
- Exceptional communication and stakeholder management abilities.
Essential Attributes
- Growth-oriented mindset with a focus on achieving and exceeding targets.
- Customer-centric with commitment to understanding and fulfilling customer needs.
- Innovative thinking and ability to implement creative solutions.
- Resilient and capable of navigating dynamic and challenging environments.
Value Proposition
- Lead a market-leading digital retail platform with opportunity to scale business significantly.
- Drive measurable impact in a high-growth e-commerce environment.
- Shape innovative solutions and strategies that influence the digital retail landscape.
- Build and lead a world-class e-commerce organization.
