About RNS Technology Services
RNS Technology Services is a leading cybersecurity and AI security services company, helping enterprises secure applications, data, cloud, and AI-driven systems across highly regulated industries. We partner with global technology leaders and enterprise customers to deliver measurable security outcomes not just tools.
As we enter our next growth phase, we are building a high-performance marketing engine that combines strategic storytelling, pipeline acceleration, customer expansion, and brand authority in complex enterprise environments.
Role Overview
The Head of Marketing Communications will own RNS's brand narrative, demand engine, market presence, relationships, and customer lifecycle marketing strategy. This is a hands-on leadership role requiring equal strength in brand building, performance marketing, events, content, and revenue alignment.
Key Responsibilities
- Brand Strategy, PR Market Positioning
- Define and continuously refine RNS's differentiated positioning in cybersecurity and AI security.
- Drive PR strategy including press releases, awards, executive thought leadership, and media visibility.
- Strengthen founder and leadership positioning in cybersecurity and AI security conversations.
- Ensure consistent messaging across website, decks, events, social, and partner platforms.
- Demand Generation Pipeline Acceleration
- Design multi-channel demand generation strategy aligned to revenue targets.
- Build inbound programs across content marketing, SEO, paid campaigns, webinars, and co-marketing.
- Launch Account-Based Marketing (ABM) programs targeting enterprise accounts.
- Implement performance marketing with measurable ROI and CAC tracking.
- Build dashboards for MQL, SQL, pipeline contribution, and campaign ROI.
- Events Executive Engagement Strategy
- Own end-to-end execution of executive roundtables, partner roadshows, conferences, and workshops.
- Align events to pipeline creation and customer expansion goals.
- Ensure structured follow-ups and measurable revenue impact.
- Repurpose event content into digital assets and thought leadership.
- Customer Marketing Expansion
- Build structured lifecycle campaigns from onboarding to renewal and expansion.
- Drive upsell and cross-sell campaigns across services and AI security capabilities.
- Develop customer case studies, testimonials, and social proof assets.
- Partner with delivery and account teams to identify expansion opportunities.
- Content Thought Leadership Engine
- Own high-impact copy including website, campaign messaging, and executive presentations.
- Translate complex cybersecurity concepts into business-focused narratives.
- Build consistent LinkedIn and executive branding presence.
- Marketing Operations Team Building
- Build marketing operations framework including CRM integration and attribution models.
- Establish KPIs across brand, pipeline, digital, and customer marketing.
- Create annual marketing budget aligned with growth targets.
- Build and scale a high-performance marketing team over time.
- Employer Branding Talent Marketing
- Strengthen RNS employer brand across LinkedIn and industry forums.
- Promote culture, leadership, and growth stories to attract top cybersecurity talent.
- Align internal communications with external brand narrative.
What Success Looks Like (12–18 Months)
- Consistent pipeline contribution from marketing (measurable revenue impact).
- Strong analyst and media presence.
- Enterprise-grade marketing infrastructure and reporting.
- Sales teams actively using and generating ROI by marketing assets.
- Customer expansion programs contributing to revenue growth.
Ideal Candidate Profile
- 10–12+ years of B2B enterprise marketing experience in cybersecurity, cloud, AI, or enterprise technology services.
- Strong understanding of enterprise buying cycles and partner-led GTM models.
- Strategic thinker with hands-on execution mindset.
- Data-driven, commercially sharp, and creatively strong.
- High ownership mentality and comfortable operating in scale-up environments.
Why Join RNS Technology Services
This is a high-impact leadership role with direct visibility to executive leadership. You will shape the brand of a fast-growing cybersecurity and AI security firm, build a modern enterprise marketing engine, and directly influence revenue, customer growth, and market authority.
