About the Company
We are launching a premium longevity center in the UAE, operating at the intersection of advanced wellness, healthcare, and luxury services.
The center is built around a highly personalized, data-driven approach to preventive health, exceptional client experience, and a strong, niche brand positioning within the longevity space.
About the Role
We are looking for a senior, hands-on Head of Marketing to build and own the marketing function from the ground up ahead of launch.
This is a launch-stage role requiring both strategic thinking and execution. You will shape the brand, define the go-to-market strategy, and lead marketing through a combination of personal involvement and external partners (agencies, consultants, freelancers).
You will work closely with senior leadership and play a key role in preparing the business for launch and early growth.
Key Responsibilities
Marketing & Brand Strategy
- Define and own the end-to-end marketing strategy and brand positioning
- Translate business goals into a clear narrative and go-to-market approach
- Build and execute a practical launch roadmap
Brand, PR & Communications
- Lead brand positioning and ensure consistency across all touchpoints
- Define and drive PR, media relations, and thought leadership
- Oversee messaging, press materials, and external communications
Digital, Content & Campaigns
- Define direction for digital, content, and social media
- Lead launch campaigns, events, and brand activations
- Ensure high-quality execution aligned with premium positioning
Partner & Resource Management
- Manage agencies, freelancers, and external partners
- Set clear objectives, timelines, and quality standards
- Act as a central coordination point across teams
Healthcare Compliance
- Ensure all marketing aligns with UAE healthcare regulations
- Balance brand storytelling with medical credibility
Who This Role Is For
- A senior marketer who enjoys building brands from scratch
- Someone comfortable being hands-on in a launch environment
- A professional who combines strategy with execution
- A leader who understands premium positioning and trust-driven communication
Qualifications
- 8–12+ years in marketing
- Experience launching brands or business units
- Background in premium, healthcare, wellness, hospitality or luxury sectors
- Strong experience working with agencies and external partners
- Comfortable operating in fast-moving, early-stage environments
