We are looking for a Head of Marketing with strong experience in B2B fintech platform marketing, capable of combining strategic leadership with hands-on execution.
This role will focus on positioning complex financial products and platforms to institutional clients (banks, brokers, financial institutions, and government bodies), while driving demand generation, brand, and go-to-market strategies across global markets, with a strong focus on Europe.
Key Responsibilities
- Lead product and platform marketing, positioning complex fintech solutions for enterprise clients.
- Translate technical product capabilities into clear, compelling messaging for institutional audiences.
- Partner closely with Product and Technology teams to align marketing with platform capabilities and roadmap.
- Define and execute a global marketing strategy aligned with business objectives.
- Build and scale B2B demand generation, performance marketing, and customer acquisition.
- Own go-to-market strategies for product launches and market expansion.
- Drive brand positioning, communications, and PR to strengthen market presence.
- Develop and execute marketing initiatives targeting European markets.
- Stay hands-on across campaigns, messaging, and execution where needed.
- Collaborate with Sales and Leadership to drive growth and commercial alignment.
- Build, lead, and develop a high-performing marketing team.
- Manage budgets, KPIs, and overall marketing performance.
Qualifications & Requirements
- 12+ years of marketing experience, including leadership roles with a strong background in fintech, crypto, or financial services.
- Proven experience in B2B platform or product marketing (fintech, SaaS, or financial infrastructure).
- Experience marketing to institutional clients (banks, brokers, financial institutions, or government entities).
- Strong understanding of technical products (e.g. APIs, platforms, financial systems).
- Proven track record in demand generation, growth, and brand building.
- Experience scaling marketing across international markets, with exposure to European markets.
- Strong understanding of digital marketing, analytics, and performance marketing.
- Ability to operate both strategically and hands-on.
- Excellent leadership, communication, and stakeholder management skills.
Preferences
- Experience in high-growth or scaling organizations.
- Knowledge of crypto, FX, or trading infrastructure.
- Experience building marketing teams or functions from scratch.
About D24 Fintech
D24 Fintech is a global technology provider building secure, scalable, and future-ready digital solutions for modern financial operations. We partner with clients to simplify payments and platforms, strengthen risk controls, and bring greater transparency to how finances move, delivering solutions engineered to the highest standards of security, reliability, and compliance.
At D24 Fintech, the bar is clear: we deliver, and we do it in cohesion.
We win together; no silos, no politics, just a team aligned on outcomes and stepping in where it matters. We own it, taking responsibility end-to-end and driving things forward. We lead with integrity first, being direct and transparent, and holding high standards in everything we do. We move at pace and with agility, focused on what matters, quick to adapt, and comfortable operating in a changing world. And we innovate by default, constantly finding better ways to build, deliver, and improve.
If you take pride in ownership, thrive in high-performance teams, and want to build alongside people who show up and pull their weight, you'll feel at home here.
