Head of Marketing

Key Responsibilities:Strategic Leadership & Planning

• Develop and execute comprehensive digital marketing strategies aligned with the clinic’s growth objectives.
• Lead the planning and execution of SEO, SEM, social media, and performance marketing campaigns.
• Stay updated with the latest digital marketing trends, platforms, algorithms, and tools to ensure competitive advantage.
• Define KPIs and benchmarks for lead generation, conversion rates, and ROI, with a focus on high-quality lead acquisition.

Digital Marketing Management

• Oversee and manage paid advertising campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and other relevant platforms.
• Continuously analyze ad performance to optimize budget allocation and maximize ROI.
• Implement growth hacking strategies to drive organic growth and innovative digital initiatives.
• Supervise the creation and improvement of social media content, ensuring brand consistency and engagement.

Team Management

• Lead, mentor, and develop a team of two digital marketing executives, ensuring high performance and professional growth.
• Assign tasks, review outputs, and monitor team KPIs to maintain efficiency and effectiveness.

Brand & Online Presence

• Enhance the clinic’s digital footprint through content marketing, influencer partnerships, and SEO improvements.
• Manage the clinic’s online reputation by overseeing reviews, responses, and digital PR strategies.

Performance Tracking & Reporting

• Analyze data and generate detailed reports on marketing performance, lead funnels, and ROI.
• Provide actionable insights to management for continuous improvement of marketing strategies.

Requirements:

• Education: Bachelor’s degree in Marketing, Business, Digital Media, or related field (Master’s preferred).
• Experience: Minimum 9 years of proven experience in digital marketing, preferably in the healthcare or service industry.
• Strong expertise in:
• SEO & SEM
• Paid Ads Management (Google Ads, Meta, LinkedIn, TikTok, etc.)
• Organic Growth Strategies
• Growth Hacking
• Social Media Marketing
• Analytics Tools (Google Analytics, Search Console, Meta Business Suite, etc.)
• Demonstrated ability to increase lead quality and lead volume.
• Excellent knowledge of digital marketing trends, algorithms, and automation tools.
• Strong leadership, communication, and interpersonal skills.
• Ability to work in a fast-paced environment and adapt to changes quickly.

Soft Skills:

• Analytical mindset with problem-solving skills.
• Creative thinking and innovation-driven.
• Strong leadership and mentoring abilities.
• Excellent communication and presentation skills.

Reporting Structure:

• Reports to: Managing Director
• Direct Reports: 2 Digital Marketing Executive
• Closely works with head of reception/call center, HCPs and operations manager.
• Salary-AED 15,000-18,000.