We are looking for an experienced Head of Marketing, PR & Communications (Brands & Corporate) at Etoile Group across the GCC.
This is a senior leadership role responsible for supporting the business through shaping and executing the regional strategy across brand marketing, digital, social media, CRM & clienteling, PR & communications, events, experiential marketing, partnerships and content, while ensuring alignment with each brands global vision.
What you will lead
Marketing
- Develop and execute the overall GCC 360° marketing strategy for the different luxury brands.
- Lead high performing, multi-disciplinary marketing team and manage marketing budgets.
- Build curated CRM and clienteling strategies to acquire, retain and reactivate high value clients.
- Lead high profile events, boutique openings, launches and experiential activations across the GCC.
- Develop strategic partnerships with premium malls, agencies, loyalty program and other high value customer ecosystems.
- Partner closely with brands, marketing and PR teams and senior leadership to translate global brand strategies into impactful GCC initiatives.
- Drive a strong commercial and data led approach to marketing, measuring impact through engagement, acquisition, conversion, incremental sales and ROI.
PR, Corporate and Brand Communications
- Develop and execute the Group's Corporate and Brand Communications strategy, establish best practices, policies, frameworks and performance objectives aligned with overall business priorities.
- Shape regional PR strategy in coordination with each brand and cultivate strong relationships with media, influencers, industry leaders and corporates.
- Advise senior leadership on strategic communication, manage key internal stakeholders, and provide communications support for strategic initiatives, leadership engagements and committee meetings.
- Lead external communications and media relations across the Middle East, including media strategy, press releases, briefings, spokesperson management and communications with key industry stakeholders.
- Organize and execute Group events and key corporate engagements, ensuring communications, messaging and brand representation effectively support the intended business and reputational objectives.
- Oversee content across traditional and digital channels and build senior management capabilities for effective public and media engagement.
What we are looking for
- 12+ years of progressive marketing, communications (Brands & Corporate) and PR experience, with significant leadership experience. With 4 years of experience in luxury retail industry within the GCC.
- Bachelor's degree in Marketing, Business, Communications, or a related field; a relevant master's degree is an advantage.
- Strong expertise leading CRM, clienteling, digital marketing, PR, corporate communication, events and experiential marketing.
- Proven experience leading integrated, multi-channel marketing strategies across multiple markets.
- Strong GCC market knowledge and an established regional network across media, influencers and premium partners.
- Experience managing sizeable teams, budgets and external agencies.
- Commercially astute, strategically minded and highly effective at working with global stakeholders.
- Arabic speaker, French would be an advantage.
