Head of Marketing

Head of Marketing

Duabi

We're looking for a senior marketing leader with deep experience across B2B SaaS and/or consumer growth to build a trusted brand, drive demand, and own the full marketing function end to end.

The Role

This role owns brand, growth, and go-to-market strategy in full and sits at the intersection of strategy and execution.

The position blends:

• Strategic brand building
• Performance and demand generation
• PR and positioning
• Marketing technology and analytics

You'll work closely with founders, product, sales, and partnerships to shape a category-defining brand and a revenue-driving growth engine. This is a hands-on leadership role, not a pure people-management position.

What You'll Own

Brand & Positioning

• Define and evolve the brand narrative, messaging, and voice
• Position the product clearly across growth, rewards, and incentives, using accessible language
• Own website messaging, sales materials, case studies, and product marketing

Growth & Demand Generation

• Own inbound and outbound marketing strategy to drive qualified pipeline
• Design and execute experiments across:
• Content
• Partnerships
• Lifecycle marketing
• Selective paid channels
• Collaborate with sales to improve funnel conversion

PR & Communications

• Lead PR strategy including announcements, thought leadership, and executive visibility
• Manage agency relationships as needed
• Develop narratives that resonate with brands, operators, and partners

Marketing Technology & Integrations

• Own the marketing stack (CRM, automation, analytics, attribution)
• Ensure tight integration between marketing, sales, and product data
• Optimize workflows across CRM and analytics tools

Analytics & Performance

• Define and track core marketing KPIs:
• CAC
• Conversion rates
• Pipeline contribution
• Activation and retention
• Use data to guide prioritization and spend
• Build clear, actionable reporting for leadership

What We're Looking For

Required

• 8–12+ years of experience in senior marketing roles
• Experience leading brand and growth in B2B SaaS or B2B2C environments
• Strong understanding of full-funnel marketing
• Experience working closely with sales and product teams
• Excellent written and verbal communication skills

Strongly Preferred

• Experience in fintech, payments, marketplaces, or incentive-driven products
• Familiarity with emerging digital ecosystems without needing to be deeply technical
• Experience scaling marketing from early-stage to growth
• Hands-on experience with modern marketing technology and analytics stacks