Head of Marketing - B2B SaaS
Dubai
Role Overview
My client is seeking a Head of Marketing to lead all marketing strategy, brand development, campaign execution, performance marketing, and budget management. This role will guide a growing team and shape the company's position as a leading solution within its target industries.
Key Responsibilities
- Lead the development of the company's brand identity and positioning.
- Create and implement strategic marketing plans, including promotional calendars, product/service launches, and major campaigns.
- Develop innovative approaches to expand market share and drive brand visibility.
- Build and manage annual marketing budgets.
- Oversee advertising, PR, social media, and event initiatives to strengthen brand presence.
- Negotiate with media and external partners to secure favourable contracts.
- Collaborate closely with sales, product, customer success, and PR teams to align all brand activities.
- Manage agencies, freelancers, and external suppliers.
- Lead, mentor, and grow the marketing team.
- Oversee all digital channels, including the company website, ensuring strong performance reporting.
- Build and optimise performance marketing strategies to drive measurable results.
Qualifications & Experience
- 8+ years in a marketing management role with direct team leadership.
- Strong experience in B2B marketing; SaaS experience preferred.
- Start-up or high-growth environment experience is an advantage.
- Proven track record in data-driven decision making and performance reporting at leadership level.
- Experience developing and executing brand strategy beyond design elements.
- Confident managing key stakeholder relationships internally and externally.
- Highly motivated, goal-oriented, and proactive.
- Demonstrated interest or experience in the FinTech sector is a strong plus.
- Bachelor's or postgraduate degree in Marketing, Communications, Business, or a related field.
Core Competencies
- Creative and strategic thinking
- Strong understanding of trends, culture, and brand relevance
- Excellent communication and cross-functional collaboration
- Analytical mindset with financial and performance management capability
- Results-oriented with a focus on commercial impact
- Strong leadership and people development skills
