Job Purpose:
The HORECA Sales Manager is responsible for growing the companys presence in the HORECA channel (Hotels, Restaurants, Cafs, Catering), focusing on selling high-quality jam and preserve products. This role involves managing key accounts, expanding the customer base, and leading sales operations within the foodservice segment.
Key Responsibilities:
- Develop and execute sales strategies to drive growth in the HORECA sector.
- Identify and secure new business opportunities with hotels, restaurants, cafs, catering services, and food distributors.
- Build and maintain strong relationships with key clients and partners.
- Lead and support a dedicated HORECA sales team.
- Collaborate with internal departments (supply chain, production, marketing) to ensure product availability and customer satisfaction.
- Monitor market trends, customer feedback, and competitor activity.
- Negotiate pricing, promotions, and agreements to achieve sales targets.
- Conduct regular client visits and on-ground market checks to ensure visibility and quality service.
- Attend industry events and represent the brand professionally.
Requirements:
- Bachelors degree in Business, Sales, Marketing, or a related field.
- Minimum 5 years of experience in food sales, including at least 23 years in HORECA sales.
- Strong experience in the food or FMCG industry is essential; experience in jams, spreads, or premium food products is a plus.
- Excellent communication, negotiation, and leadership skills.
- Strong market knowledge and ability to build long-term B2B relationships.
- Owning a car is a must (field visits and client meetings required).
- Good command of English (spoken and written).
