Company Description
Rabea Tea, part of Ahmed Mohammed Saleh Baeshen & Co., was founded in 1957 in Saudi Arabia and has grown to become a leading tea brand in the region. Known for its premium Ceylon Tea blends, the brand was officially registered in 1969. Rabea Tea has been ranked among the top 100 local Saudi brands and continues to innovate and diversify its products. Today, Rabea Tea offers a variety of carefully selected teas with innovative packaging to preserve freshness and operates the largest tea facility in the Middle East. In 2021, Rabea Tea expanded by opening a second factory in Egypt.
Role Description
- Lead and grow the food service channel in alignment with company strategy.
- Develop and maintain strong relationships with key customers and stakeholders.
- Oversee chef Manship and application management to enhance product usage and customer satisfaction.
- Collaborate with cross-functional teams including Sales, Marketing, and Supply Chain to support regional performance.
- Maximize volume and revenue in key assigned food service accounts by utilizing fact-based selling methods.
- Responsible to acquire new food service accounts for the Company.
- Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance.
- Identify market potential in order to establish new account, achieve food service sales volume, revenue and profitability goals.
- Strong Food Service contacts
- Able to deal at all levels from Unit Head Chefs and Contract Catering Managers through to Buyer level.
- Proven track record of achieving sales targets, business results and developing markets.
- Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost.
- Responsible to approve and critique promotional programs with the objective of improving effectiveness and efficiency in trade spending and brand consumption development.
- Develop and execute effective HORECA account-specific Sales programs.
Qualifications
- 6-8 years of experience in Away-From-Home / Foodservice / HORECA Sales / FMCG Sales / Distributor Sales
- Proven track record in managing foodservice operations and driving business growth.
- Bachelor&aposs degree in business administration, Marketing, or a related field (mandatory).
- Strong verbal and written communication skills in English, and verbal skills in Arabic.
