Influencer Marketing Manager

Company Description

Loud Labs is an innovative digital first marketing company specializing in creating engaging content for diverse digital platforms. With a focus on staying at the forefront of social storytelling, we drive meaningful conversations and connect audiences with high-impact visuals and narratives. By leveraging cutting-edge tools and strategies, Loud Labs continues to redefine the boundaries of content creation and digital engagement.

We are looking for an Influencer Marketing Manager who can independently manage end-to-end influencer marketing campaigns—from creator discovery and outreach to negotiation, execution, reporting, and performance analysis.

The ideal candidate should have a strong understanding of the Instagram, YouTube, and LinkedIn creator ecosystem, excellent communication and negotiation skills, and a proven track record of executing successful influencer campaigns.

• Plan and execute end-to-end influencer marketing campaigns across Instagram, YouTube, and LinkedIn.
• Identify and shortlist relevant creators based on audience, niche, engagement, content quality, location, and campaign objectives.
• Conduct creator discovery and influencer research using relevant platforms, databases, social media, and industry networks.
• Manage influencer outreach, communication, negotiations, commercials, deliverables, and timelines.
• Build and maintain strong relationships with influencers, creators, talent managers, and agencies.
• Develop campaign strategies and creator shortlists aligned with brand objectives and target audiences.
• Coordinate with internal teams, brands, and creators to ensure smooth campaign execution.
• Track campaign deliverables, content submissions, posting schedules, and approvals.
• Monitor campaign performance and prepare reports covering reach, impressions, engagement, views, clicks, conversions, and ROE/ROI.
• Analyse campaign performance and identify opportunities to improve creator selection and campaign outcomes.
• Maintain an updated creator database with relevant profiles, rates, categories, performance data, and past campaign history.
• Stay updated with creator trends, emerging influencers, platform changes, and new content formats.
• Support multiple campaigns simultaneously while ensuring timely execution and quality.

• 2–3 years of relevant experience in influencer marketing, creator management, talent management, digital marketing, or a similar role.
• Hands-on experience with Instagram and YouTube influencer campaigns; LinkedIn experience is an added advantage.
• Strong understanding of the Indian creator/influencer ecosystem.
• Proven experience in creator discovery and influencer outreach.
• Strong negotiation and relationship-management skills.
• Ability to evaluate creators beyond follower count, including engagement rate, audience quality, content relevance, and campaign fit.
• Experience managing campaign budgets and negotiating creator commercials.
• Strong understanding of campaign metrics and ROE/ROI measurement.
• Excellent communication, coordination, and follow-up skills.
• Strong organisational skills with the ability to manage multiple creators and campaigns simultaneously.
• Comfortable working with Excel/Google Sheets and campaign reporting dashboards.
  

• A candidate with a demonstrable track record of successful influencer campaigns.
• Someone who understands that influencer marketing is not just about finding creators but about finding the right creators for the right objective.
• Strong ownership from creator discovery → outreach → negotiation → execution → reporting → optimisation.
• A data-driven approach to evaluating creator performance and campaign effectiveness.