About Us
Rasooc is a dynamic growth solution agency with expertise in influencer marketing, paid social, content creation, and performance marketing. We are committed to delivering top-notch products/services to our customers and are looking for a dynamic Influencer Marketing Specialist to join our team.
Job Summary
We are seeking an experienced and digitally savvy Influencer Marketing Specialist to lead our influencer marketing efforts. The ideal candidate will have a strong marketing mind, a positive and professional attitude, and a deep understanding of the influencer landscape. This role involves identifying relevant influencers, managing influencer campaigns, ensuring timely delivery and reporting, and enhancing content creation.
Key Responsibilities
- Influencer Identification & Relationship Building:
- Identify and engage relevant influencers across multiple social media platforms (Instagram, YouTube, TikTok, etc.) that align with our brand and campaign objectives.
- Build and maintain strong relationships with influencers, understanding their content styles and audience demographics.
- Campaign Management:
- Develop comprehensive influencer marketing strategies and campaign briefs.
- Manage end-to-end influencer campaigns, including negotiation, contracts, content approval, and deliverables.
- Ensure timely delivery of influencer content and monitor campaign progress.
- Content Creation & Enhancement:
- Collaborate with influencers to develop creative and engaging content that resonates with their audience and aligns with brand guidelines.
- Provide constructive feedback to enhance content quality and effectiveness.
- Performance Tracking & Reporting:
- Track, analyze, and report on the performance of influencer campaigns.
- Utilize analytics tools to measure campaign success and ROI, providing insights and recommendations for future campaigns.
- Market Research & Trend Analysis:
- Stay abreast of social media trends, emerging platforms, and industry best practices.
- Conduct market research to identify new influencer opportunities and strategies.
- Problem Solving & Innovation:
- Act as a problem solver and proactive thinker, addressing any issues that arise during campaigns.
- Continuously seek innovative ways to enhance influencer marketing strategies and campaigns.
Qualifications
- Experience:
- Minimum of 2 years of hands-on experience
- Proven experience in influencer marketing, with a deep understanding of the influencer landscape and social media platforms.
- Demonstrated ability to manage multiple campaigns simultaneously, delivering successful results.
- Skills:
- Strong marketing acumen and creative sensibility.
- Excellent communication and interpersonal skills.
- Proficiency in using social media platforms and analytics tools.
- Self-starter, self-driven, and able to work independently.
- Strong problem-solving skills and attention to detail.
- Education:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Strong understanding of social media marketing principles and trends.
Why Join Us
- Opportunity to work with a dynamic and innovative team.
- Competitive salary and benefits package.
- Room for professional growth and development.
- A vibrant and inclusive culture.
- Remote Work.
If you are passionate about influencer marketing and have a proven ability to drive successful campaigns, we would love to hear from you. Apply now to join our team and make a significant impact on our company's growth and success.
