Requirements
- A Bachelor's degree in Marketing, Business Administration, or in a related field,
- Experience in key account management, shopper marketing and Makeup category is a must,
- Several years of experience in trade marketing, brand activation, sales, or a related role, often in the FMCG industry, is common,
- Experience in GCC and MENA is a must,
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) is essential. Experience with sales data and syndicated data sources is also beneficial,
- Strong analytical, communication, presentation, and interpersonal skills are critical. The ability to work well in a team and manage multiple projects is also important,
- Fluent in English and Arabic,
- Based in Dubai with a valid work permit.
Job Description
- Develop and implement trade marketing strategies to achieve business objectives,
- Create trade promotional plans with key customers and channels,
- Establish and execute channel strategies and annual calendars,
- Annual or quarterly meetings preparations with distributors and key accounts,
- Champion the 4P framework (Portfolio, Pricing, Promotion, Placement) across all international markets, including assortment and planogram management.
- Drive regional trade marketing and distributor-focused activities across GCC, North Africa, the Middle East, and CIS regions,
- Manage and monitor trade marketing investments and budgets,
- Oversee the execution of in-store campaigns, promotions, and merchandising programs,
- Coordinate with sales teams on field needs and marketing initiatives,
- Lead the deployment of POS materials, merchandising, and retail activation programs,
- Work closely with sales teams to optimize trade investments and measure the ROI of all campaigns,
- Support all new product launches with impactful in-store activation and local consumer insights,
- Track market trends and competitor activities, recommending proactive actions to maintain competitive advantage,
- Build and maintain strong relationships with key retail partners, ensuring the effective execution of joint business plans,
- Track and report on trade marketing KPIs, providing data-driven insights,
- Manage local agency and vendor relationships necessary for creative and activation support,
- Ensure complete compliance with all brand guidelines and local regulations in every trade marketing activity,
- Establish sample and GWP needs and share with relevant stakeholders,
- Lead strategy and execution of consumer and customer event collaborations and strategic partnerships, driving local relevance, buzz and engagement. Ensure set KPIs are achieved,
- Analyze market research and customer/shopper insights to inform strategies,
- Monitor and analyze campaign performance and sales data to evaluate effectiveness,
- Collaborate with sales, marketing, and other cross-functional teams to ensure seamless execution,
- Build and maintain relationships with trade partners and distributors.
As Flormar, we adopt the principle of equal opportunity and equal behavior in education and recruitment. All applicants who applies to our job ads will be considered for employment; regardless to race, sex , color, national or social origin, ethnicity religion, age, marital status, pregnancy, disability, sexual orientation gender expression or political opinion.
