RCG is looking for a Junior Marketing Specialist with expertise in Beauty and Fashion to join our BeautyandLifestyleDivision. The ideal candidate is a versatile marketing professional who can support the business on a wide range of marketing initiatives. He/She must be extremely organised, hands-on, proactive, digitally savvy across all social platforms with strong understanding of engagement metrics, and experience creating viral, trend-driven content. You will play a key role in coordinating and planning marketing activations across our network of Salons, showcasing our services, beauty transformations, partnership & offers and beauty-inspired content to strengthen our brand presence and attract new clients.
Key Responsibilities
- Collaborate with the Salon's team to build effective marketing strategies.
- Plan and maintain a calendar of activities to increase our Salon's revenues.
- Propose new creative ideas to enhance our Salon's online presence.
- Identify new opportunities to increase our Salon's footfall and attract new customers.
- Create high-quality content highlighting salon services, beauty tips, and beauty-inspired content to use on paid media and promote bookings.
- Identify and execute viral trends, beauty challenges, and trending sounds to maximize visibility.
- Plan and produce daily or frequent engaging content for our social channels and website.
- Track and analyze metrics to optimize performance of paid media.
Requirements
- Experience in the Beauty and Fashion industry is mandatory.
- Portfolio of high-performing videos showcasing creativity.
- Strong understanding of beauty content trends, storytelling, and paid media tactics.
- Experience in video creation, editing, and on-camera presentation.
- Ability to manage multiple deadlines independently and deliver high-quality work efficiently.
- Strong communication and organisation skills.
- Proficiency in PowerPoint and Canva
- Plan, set up, and launch paid campaigns on various channels (Google Ads, Meta, LinkedIn).
PreferredQualifications
- Experience working with beauty salons, cosmetic brands, or fashion brands.
- Knowledge of social media growth strategies and analytics tools.
- Ability to create content for multiple beauty concepts (hair, nails, skincare, wellness, etc.).
- Detail oriented, organised, with a can-do working attitude
