Job Purpose:
As the On-Premises (OP) / HoReCa Manager, you will lead CCBCSA's efforts to expand and optimize sales operations within the HoReCa sector. Working closely with cross-functional teams, you will develop strategies to strengthen client relationships, enhance on-premises presence, and drive revenue growth.
Accountabilities:
- Develop and implement on-premises sales strategies tailored to market needs.
- Manage relationships with HoReCa and key clients.
- Monitor and evaluate sales performance, addressing gaps in execution.
- Oversee resource allocation, staffing, and inventory management.
- Collaborate with marketing and supply chain teams for seamless operations.
- Conduct market analysis to identify trends and opportunities.
- Train and mentor the on-premises sales team to achieve excellence.
- Ensure compliance with company policies and regulatory requirements.
Qualifications & Experience:
- Bachelor's degree in Business Administration, Sales, or Marketing; Master's degree preferred.
- Minimum of 10 years in sales or operations, with 5+ years in a leadership role.
- Deep understanding of the HoReCa sector and its operational dynamics.
- Experience in managing customer relationships at a corporate level.
- Proven ability to identify and capitalize on new revenue opportunities.
Skills and Attributes:
- Proficiency in CRM systems for client management.
- Strong knowledge of inventory and supply chain management.
- Expertise in designing and implementing loyalty programs.
- Ability to use analytics tools to assess customer satisfaction and sales trends.
