Job Description
At AFCO, we are passionate about food and committed to providing our customers with the best possible dining experience. With over 100 branches across Saudi Arabia, we are one of the leading chains of fast casual restaurants in the country. Our mission is to prioritize quality and customer satisfaction in every meal we serve. From our fresh ingredients to our expert chefs, we work hard to ensure that every dish we serve is of the highest quality. We believe that good food brings people together, and we are dedicated to creating a welcoming and friendly atmosphere that makes our customers feel right at home. Each of our brands has its own unique personality and specialty. Casa Pasta is a fast casual pasta restaurant that offers a variety of fresh and delicious pasta dishes. Poshak is a fast casual Indian restaurant that serves up authentic and flavorful Indian cuisine. Okashi is a fast casual Asian restaurant that features a fusion of Asian flavors and ingredients. Chick N Dip is a casual chicken restaurant that serves multi-ethnic chicken dishes that are perfect for groups and families. Magma is a classic burger joint that offers a range of juicy burgers and sides.
Region: Jeddah, Makkah, Madinah, Taif, Abha Job Description: Responsible for executing all on-ground and store-level marketing activities across the Western & Southern Region cluster. Acts as the field execution arm of the central marketing team, ensuring brand consistency, local activation quality, and effective communication between branches and marketing/Operation teams. Qualifications Must Have - Saudi National - Bachelor's degree in Marketing, Business, or related field - Valid driving license and ability to travel across assigned cities - Strong communication and coordination skills - Experience in field marketing or retail operations (12 years) Qualifications Good to Have - Experience in F&B or QSR industry - Ability to manage influencers and partnerships - Basic knowledge of reporting and analytics tools - Photography or content creation skills Job Tasks & Responsibilities Execute store-level marketing activities across all assigned cities and branches. Implement central marketing campaigns, promotions, and product launches at branch level. Coordinate sampling, local activations, school and community partnerships. Support store branding, new locations updates, and placement of promotional materials. Coordinate and host influencer visits and local content opportunities when required. Maintain, update, and monitor Google Maps (Google Business Profile) listings for all branches in the region. Conduct regular branch visits to ensure execution quality and brand compliance. Track competitor activities and local market movements within the region. Provide structured weekly field reports, insights, and execution feedback. Act as the main marketing point of contact for regional branch managers.
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