Description and Requirements
Can you manage our media campaigns Are you a good communicator who can develop, explain, and execute media strategies
Lenovo is more than a global technology company. We're a leader in genuine innovation, dreaming up - and building - the technology and services that enable and inspire progress worldwide.
In this role, you will guide and oversee the management of media campaigns from brief to execution for Lenovo for the META Region. You will execute the agreed defined strategies through various media channels, working closely with internal and external specialists and pressing for better, more effective campaigns. You will report to our Lead, Europe & Meta Media Centre of Excellence (COE). You will also collaborate closely with our other Strategic Media Planners based in the UK and Italy, and the other Media Center of Excellence Team members within Lenovo based around Europe.
The role will have a focus on META, working closely with the local marketing teams, and we would like someone with knowledge of the META media market, but we will consider candidates with a strong media background in other European Markets, who can apply themselves to learn about the META media market and build their knowledge. You will also collaborate with the team to improve best practices across Region, and have exposure to other markets, and over time the scope of the role may evolve to include campaigns in other markets, so a strong media background and Media knowledge is desirable.
What is waiting for you in this role
- Coordinate with various parties to drive the highest-quality campaigns and draw on various inputs, including reporting, expert opinion, media owner recommendations, and internal stakeholder recommendations.
- Support the local marketing team in developing integrated cross-channel Media strategies for the Lenovo brand and sub-brands.
- Ensure consistent communication during the planning period and ensure the internal teams have visibility of each step within the process. Be the first point of contact for media plan questions within Lenovo for the META.
- Responsible for media and consumer insights collection, providing integrated brief response proposals.
- Collaborate closely with multiple marketing channel specialists to ensure optimal use of each marketing channel
What do we expect from you
- 8 years of experience in Media Planning or in a cross-channel delivery role as an account manager or project manager in relevant field. Specific knowledge/experience of META media marketplace would be an advantage.
- Fluent in English (mandatory)
- Understanding of different marketing capabilities and what they offer the client and customer, including Search Marketing, Analytics, Display, Social etc.
- Ability to manage various stakeholders on long-term projects, and maintain good communication with various parties
- Understanding of multi-channel marketing, ensuring digital is fully embedded in all initiatives
What we will offer you:
- An open and stimulating environment within one of the most forward-thinking IT companies
- Opportunities to develop your knowledge and career at the heart of a specialised media team driving media best practice across EMEA
- Flat structures and fast decision-making processes
- A modern and flexible way of working to combine personal and professional life
- An international team with a high focus on diversity
- Attractive compensation package
