Team: Content & Fan Marketing
Activity: Full-time
Role grade: Manager (6)
Direct reports: 0
Indirect reports: 0
Reporting to: Senior Manager Global Fan Marketing
Role location: Riyadh, Saudi Arabia
Job Purpose: As the Manager MENA Fan Marketing , you will lead our efforts in connecting with local esports communities. This role is crucial in building and nurturing relationships with fans, fostering a sense of community, and driving engagement at the local level.
Duties And Responsibilities
- Develop and implement strategies to engage local esports fans and communities.
- Organize and manage local events, meetups, and fan activities to foster esports community spirit.
- Act as the primary point of contact for local fan groups and community leaders.
- Collaborate with the content and social media teams to create localized content that resonates with local fans.
- Manage communication channels specific to local communities, ensuring timely and relevant updates.
- Develop and distribute announcements and other communications tailored to local audiences.
- Build and maintain relationships with local esports organizations, influencers, and partners.
- Work with external partners to co-create events and initiatives that engage local fans.
- Coordinate with internal teams to align local engagement activities with broader organizational goals.
- Gather feedback from local fans and communities to understand their needs and preferences.
- Analyze engagement metrics and community insights to inform strategies and improve engagement.
- Provide regular reports on local engagement activities and outcomes.
- Plan and execute local fan events, ensuring a high-quality and engaging experience for attendees.
Education and Experience
- 5+ years of experience in community management, fan engagement preferably in the esports or gaming industry.
- Bachelor's degree in Marketing, Communications, or a related field.
Knowledge, Skills, and Abilities
- Strong understanding and passion for esports and gaming culture.
- Good understanding of the local fanbase.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and events simultaneously.
- Creative and strategic thinker with the ability to innovate and adapt.
- Fluent in Arabic and English.
- Proven ability to localize fan marketing strategies for the MENA region, leveraging strong cultural awareness and market knowledge of Saudi Arabia.
Benefits
- Relocation support
- Transportation allowance
- Competitive compensation
- Housing allowance
- VIP medical insurance
- Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact
Diversity disclaimer
Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.
