Team: Corporate Marketing
Activity: Full-time
Role grade: Manager (6)
Direct reports: 0
Indirect reports: 0
Reporting to: Senior Manager MENA Marketing
Role location: Riyadh, Saudi Arabia
Job Purpose: As the Manager MENA Marketing, you will be responsible for the development and delivery of regional marketing strategies and on-ground execution for the Esports World Cup (EWC) and Esports Nations Cup (ENC). The role combines strategic planning with hands-on activation, ensuring campaigns, events, and brand experiences are locally relevant and executed to the standards of a major global entertainment property. It requires strong regional expertise and proven experience managing large-scale campaigns across the MENA region.
Duties And Responsibilities
Strategy & Planning:
- Lead the development of end-to-end, regionally driven marketing strategies for EWC and ENC.
- Translate strategic goals into actionable plans with defined audiences, messaging frameworks, deliverables, and KPIs.
- Use market insights, audience data, and trend analysis to shape and optimize campaign direction.
- Localize global campaign concepts to meet cultural and market needs across the MENA region.
- Align campaign plans with tournament schedules, partnerships, platform opportunities, and regional priorities.
Execution & Delivery:
- Oversee full campaign execution from briefing to launch, ensuring delivery of all milestones and assets.
- Manage on-ground activations, live event marketing, outdoor placements, and brand experiences.
- Coordinate cross-functionally with creative, media, social, PR, influencer, product, and event teams.
- Manage agencies and vendors, ensuring quality, timeliness, and adherence to brand guidelines.
- Support production shoots, esports content creation, talent engagements, and experiential activations.
- Ensure consistent, high-quality brand presence across digital, social, outdoor, broadcast, and physical touchpoints.
Reporting & Optimization:
- Track performance across all regional marketing activities and optimize campaigns based on KPIs.
- Present performance summaries and regional updates to leadership and key stakeholders.
- Partner with the data team to evaluate results and derive insights.
- Present campaign performance summaries to leadership and stakeholders.
- Present performance summaries and regional updates to leadership and key stakeholders.
- Prepare post-campaign evaluations with learnings, ROI, and recommendations for future regional planning.
Education And Experience
- Bachelor's degree in Marketing, Media, Communications, Business, or a related field. An MBA or advanced degree is a plus.
- 6+ years of marketing experience, including at least 3 years in a managerial role
Knowledge, Skills, and Abilities
- Proven track record leading marketing for large-scale entertainment, cultural, sports, or major live event initiatives in the MENA region.
- Experience delivering multi-channel campaigns across digital, social, outdoor, PR, influencer, and experiential marketing.
- Experience managing on-ground activations and large event environments.
- Strong ability to work with regional agencies, production partners, and cross-functional teams
- Strong capability in developing integrated marketing strategies and regional campaign plans.
- Deep understanding of MENA audiences, youth culture, gaming behavior, and regional market dynamics, leveraging strong cultural awareness and market knowledge of Saudi Arabia.
- Skilled in managing brand presence across digital, social, outdoor, broadcast, and experiential channels.
- Proven ability to lead complex, multi-channel campaigns and on-ground activations.
- Strong project management and organizational skills with a high attention to detail.
- Experience managing agencies, vendors, and production partners.
- Ability to oversee live event marketing, talent engagements, and experiential activities.
- Ability to track KPIs, interpret performance data, and apply insights to optimize campaigns.
- Comfortable using reporting tools and collaborating with analytics teams.
- Strong documentation, planning, and process governance capabilities.
- Clear and confident communicator with strong storytelling and presentation skills.
- Effective at working within fast-paced, cross-functional environments.
- Skilled in building relationships across internal teams, agencies, and external partners.
- Fluent in Arabic and English.
Benefits
- Relocation support
- Transportation allowance
- Competitive compensation
- Housing allowance
- VIP medical insurance
- Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact
Diversity disclaimer
Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.
