This role is centered around managing and enhancing the branding, marketing, and digital presence of business units under Metaworld Group. The ideal candidate will serve as a strategic brand and marketing lead, ensuring consistent brand visibility, professional representation, and effective communication across all channels.
Key Responsibilities:
1.Brand Development
- Take charge of developing brand identities for each Metaworld entity.
- Define unique brand positioning strategies to differentiate each unit in its target market.
- Create brand guidelines and ensure consistent messaging and visual representation across platforms.
- Work closely with leadership and creative teams to align branding with organizational goals.
2.Social Media Management
- Manage corporate presence on LinkedIn, Twitter, Instagram, Facebook, and other relevant platforms.
- Plan and schedule regular posts aligned with the brand's voice and objectives.
- Engage with audiences, respond to queries, and grow follower base.
- Monitor engagement and optimize strategies based on performance metrics.
3.Marketing Strategy
- Design comprehensive marketing plans that combine both online and offline efforts.
- Align marketing campaigns with business development goals, such as client acquisition or new service launches.
- Develop budget plans, timelines, and campaign calendars.
- Collaborate with internal teams and external vendors to execute campaigns effectively.
4.Content Creation
- Develop and oversee the production of marketing materials such as:
- Pitch decks for client presentations
- Service brochures for each business unit
- Templates for internal use (letters, proposals, reports)
- Newsletters to update stakeholders and clients
- Thought-leadership reports and branded articles
- Ensure content is visually appealing, accurate, and aligned with brand standards.
5.Event and Campaign Coordination
- Support the planning and branding of internal and external events.
- Coordinate logisticsand promotional activities for:
- Webinars
- Industry conferences
- Client engagement events
- Ensure the brand is professionally represented at every touchpoint.
6.Market Research
- Regularly study competitors and emerging market trends.
- Identify branding and marketing opportunities based on market shifts.
- Provide strategic insights to leadership for product or service positioning.
7.Performance Metrics
- Define key performance indicators (KPIs) for each campaign and marketing channel.
- Use tools like Google Analytics, social media insights, and CRM data to track performance.
- Create reports that summarize performance and provide actionable insights.
- Continuously iterate and improve based on campaign results and feedback.
