Job Purpose
Responsible for developing and executing brand strategies to increase brand awareness, achieve sales targets, enhance customer experience, and ensure brand consistency across all marketing channels.
Key Responsibilities
- Develop brand strategies and marketing plans to support growth and increase market share.
- Manage digital and traditional marketing campaigns to ensure effective message delivery.
- Analyze brand performance through key performance indicators (KPIs), sales reports, and market research.
- Work closely with sales teams to identify market opportunities and improve customer experience.
- Ensure consistency of brand identity across all marketing channels and materials.
- Coordinate with external agencies and suppliers to execute marketing campaigns and initiatives.
- Monitor competitors and market trends to provide strategic recommendations that enhance competitiveness.
- Manage the brand's marketing budget efficiently and ensure optimal utilization.
- Manage social media accounts and digital communication channels.
- Handle public relations activities and coordinate with media outlets.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
Experience & Skills
- Minimum of 5 years of experience in brand management or marketing.
- Strong skills in strategic planning and project management.
- Ability to analyze data and make data-driven decisions.
- Excellent communication and presentation skills.
- Strong understanding of local and regional markets and consumer behavior.
Core Competencies
- Strategic and creative thinking
- Team leadership and collaboration
- Strong analytical and decision-making skills
- Time management and ability to handle multiple tasks
- Proficiency in digital and traditional marketing tools
