Responsible for designing and implementing the marketing plan. Working closely with the Marketing head, you will engage with internal and external entities to create effective marketing campaigns involving all elements - ATL, BTL, Partnerships, PR and Social Media.
Responsibilities
- Plan & deploy an integrated communications campaign including print, radio, online, sponsorship, collaterals.
- Formulation of monthly/event related outdoor, social campaigns
- Ensure timely information is given internally across Sharaf DG about the campaigns/promotions
- Allocate tasks among team members and approve the final artwork, radio spots, social media and mobile application updates.
- Ensure timely information is given internally across Sharaf DG about the campaigns/promotions
- Maintain trend updates of the website/mobile application with the latest products and highlight the latest campaigns, while conducting a full analysis of the web pages
- Market analysis; deliver a consolidated report about the competition in comparison with Sharaf DG
- Provide all necessary data / reports on a periodic basis pertaining to marketing activities to the Manager Marketing for review, resolutions of issues and prompt decision making.
- Develop attractive installment offers in coordination with finance partners to support sales objectives.
- Monitor and analyze the performance of installment programs and their impact on sales volume and average basket value.
- Develop and implement in-store marketing materials related to installment offers (posters, roll-ups, stands, POS materials
- Prepare regular reports covering (Installment sales contribution, Performance by finance partner , ROI of co-marketing campaigns
- Analyze customer behavior related to installment options and payment preferences.
- Provide actionable insights and recommendations to improve performance.
Qualifications
- 3+ years of Proven experience in retail marketing
- Expert level proficiency with Word, Excel and PowerPoint
- Attention to detail is a must
- You are aware of the latest retail marketing trends and are IT savvy with hands on experience with marketing related software
- Hands-on experience with installment and consumer finance programs
- Strong negotiation and partnership management skills
- Solid understanding of consumer behavior and purchase decision drivers.
- Data-driven mindset with strong analytical skills
- Excellent communication, organization, and execution abilities
