Job Role - Marketing Communications Specialist - Marcom Specialist
Experience Level - 5 to 7 Years
Locations - Cairo, Egypt
Work Mode - Hybrid (8 days work from home in a month)
Detailed Job Description:
Key Responsibilities
- Oversee the launch and maintenance of a revamped corporate website focusing on modern UX and responsive design.
- Drive SEO and content marketing initiatives to increase website traffic by 50% and improve conversion rates
- Develop data-driven storytelling campaigns to double social media engagement.
- Oversee the creation of case studies, whitepapers, and success stories highlighting Centre of Excellence expertise.
- Tailor marketing content specifically for the KSA, Egypt, and India markets
- Launch internal campaigns aligned with company's vision and initiative
- Focus on website traffic growth
Required Qualifications & Skills
- Experience: 5 to 7 years in Marketing & Communications, preferably within the IT sectors .
- Technical Proficiency: Familiarity with AI-driven analytics, SEO tools, and omnichannel communication platforms.
- Analytical Mindset: Proven ability to use data-driven insights to optimize spend and measure campaign ROI.
- Regional Expertise: Deep understanding of the business landscape in the Middle East
- Arabic and English communications is mandatory
