Job Description
We are looking for a creative and detail-oriented Marketing & Content Specialist to support the planning, execution, and optimization of the company's marketing and advertising initiatives. The role focuses on content creation, campaign execution, and managing digital presence while ensuring alignment with the company's brand identity and marketing strategy.
Key Responsibilities
- Develop and execute marketing and advertising plans in alignment with the company's overall strategy.
- Create compelling marketing and promotional content for the company website and social media platforms.
- Write and adapt advertising copy for marketing campaigns, including ads, social media posts, and email campaigns.
- Manage, update, and monitor the company's social media accounts across various platforms.
- Coordinate closely with design and production teams to ensure consistency between visual and written messaging.
- Track and analyze the performance of marketing campaigns and prepare periodic performance reports.
- Propose creative content ideas that align with the company's brand identity and target audience.
- Optimize content for search engines (SEO) when required.
- Stay up to date with the latest trends in marketing, digital media, and content creation.
Qualifications
- 1-3 years of marketing experience
- BS/BA in Marketing or a related field of study
- Excellent writing and communication skills
