Marketing Copywriter

A well-established and highly respected organisation in the UAE education sector is seeking an experienced Marketing Copywriter to join its in-house communications and marketing function.

This role sits within a central content and media team and plays a key part in shaping brand perception, driving engagement, and supporting strategic institutional initiatives through high-quality written content.

The role

You will be responsible for creating compelling, brand-aligned content across a wide range of channels including websites, campaigns, digital platforms, print materials, speeches, and editorial pieces. The position requires a strong balance of creativity, strategic thinking, and attention to detail, with close collaboration across design, social media, and media relations teams

Key responsibilities

• Develop engaging marketing and campaign copy across digital and offline channels
• Write long-form content including feature articles, thought leadership pieces, and institutional messaging
• Ensure content is SEO-optimised and aligned with best practices
• Maintain a consistent brand tone while adapting messaging for different audiences and platforms
• Collaborate with designers, videographers, and translators to ensure cohesive and culturally appropriate communications
• Support strategic initiatives such as reputation building, research promotion, and stakeholder engagement

About you

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field
• Minimum 5 years experience in marketing copywriting or content development
• Exceptional English writing, editing, and proofreading skills
• Fluency in Arabic is essential
• Strong understanding of SEO and content optimisation
• Comfortable managing multiple projects in a fast-paced environment
• Experience within education or large, complex organisations is an advantage

Salary: Up to AED 15k

To apply for this role, please submit a copy of your CV.