Marketing Director
Role Overview:
As the Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, lead generation, and revenue growth. You will lead a high-performing marketing team, work closely with sales and technology partners, and ensure CyberKnight's leadership in the cybersecurity industry.
Key Responsibilities:
Strategic Leadership & Brand Positioning
- Develop and execute a data-driven marketing strategy aligned with CyberKnight's growth objectives.
- Strengthen CyberKnight's brand positioning as a trusted cybersecurity advisor in the META region.
- Oversee public relations, thought leadership, and executive branding initiatives.
Demand Generation & Growth Marketing
- Drive pipeline growth through integrated marketing campaigns, lead generation programs, and digital marketing.
- Optimize multi-channel marketing strategies, including content marketing, social media, and ABM campaigns.
- Analyze marketing data and optimize ROI on marketing investments.
Event & Partner Marketing
- Plan and execute large-scale events, roadshows, and partner enablement programs to engage customers and drive sales.
- Manage co-marketing initiatives with cybersecurity vendors, ensuring alignment with partner objectives.
- Oversee sponsorships, industry conferences, and speaking engagements to elevate CyberKnight's presence.
Digital & Content Marketing
- Develop high-impact thought leadership content, case studies, and whitepapers to establish credibility.
- Oversee CyberKnight's website, social media, and email marketing efforts to maximize engagement.
- Implement marketing automation tools and CRM strategies to enhance efficiency.
Team Leadership & Budget Management
- Lead, mentor, and develop a high-performing marketing team.
- Manage the marketing budget, ensuring cost-effectiveness and maximum impact.
- Work cross-functionally with sales, channel, and technical teams to drive marketing alignment.
Key Qualifications & Experience:
- 10+ years of experience in B2B marketing, preferably in cybersecurity, IT, or technology sectors (Ideally - Vendors/VADs/VARs).
- Strong expertise in demand generation, digital marketing, and event marketing.
- Proven track record of driving brand growth, lead conversion, and revenue impact.
- Experience managing marketing budgets and vendor co-marketing programs.
- Strong leadership skills with the ability to inspire and manage a high-performing team.
- Excellent communication and storytelling skills.
- Proficiency in marketing automation, CRM tools, and data analytics.
- Deep understanding of the META cybersecurity market is a plus.
Why Join CyberKnight
- Be part of a fast-growing cybersecurity powerhouse in the region.
- Work with leading global cybersecurity vendors and drive impactful campaigns.
- Lead regional marketing initiatives with full ownership and executive visibility.
- Competitive compensation, benefits, and career growth opportunities.
If you're a passionate marketing leader ready to shape the future of cybersecurity marketing, we'd love to hear from you!
