Marketing Director

York Holding Group is a diversified investment and development group with a portfolio spanning real estate, technology, and financial innovation. The group operates through three specialized business verticals that complement each other to drive growth across the real estate ecosystem, from large-scale property development, to next-generation PropTech solutions, to a regulated FinTech platform transforming real estate investment through digital tokenization and fractional ownership. United by a shared vision of innovation, transparency, and excellence, York Holding Group continues to shape the future of living, investing, and digital real estate experiences across the region.

Position Summary

The Marketing Director is responsible for shaping the company's marketing vision and ensuring the

effective implementation of that vision across all regions. This role focuses on high-level strategy, brand

alignment, and performance oversightensuring regional Performance marketing managers and media

buyers drive successful, ROI-focused campaigns. While day-to-day campaign execution and reporting are

managed by middle-level marketing staff, the director provides strategic leadership, performance

guidance, and decision-making based on consolidated analytics and business priorities.

Key Responsibilities

Strategic Planning & Market Insight

Develop and implement comprehensive marketing strategies aligned with sales and commercial

objectives

Set and oversee measurable KPIs tied to lead generation, conversion, brand engagement, and

ROI

Analyze market trends, customer behavior, and competitor activity to guide marketing direction

Adjust strategic direction based on performance data and business priorities

Campaign Oversight & Performance Monitoring

Supervise the execution of 360 marketing campaigns handled by Performance marketing

managers/media buyers

Ensure alignment between regional campaign goals and overall company marketing strategy

Monitor lead generation effectiveness through reports provided by subordinate managers

Review campaign performance metrics to ensure consistency in quality, volume, and ROI targets

Brand & Reputation Management

Ensure consistent brand messaging across all digital and offline channels

Enforce brand guidelines and ensure adherence by all departments and external partners

Oversee brand positioning, public sentiment, and manage crisis communication strategies

Supervise PR initiatives, influencer partnerships, and brand ambassador activities

Digital & Offline Marketing Strategy

Provide strategic direction on digital marketing channels including SEO, SEM, paid media, social,

and email

Oversee website structure, landing pages, and conversion funnel strategies in coordination with

team leads

Guide offline marketing efforts, including real estate exhibitions, events, signage, and

sponsorships

Encourage the adoption of new tools and technologies (e.g. AI, automation) to improve

efficiency

Team Leadership & Development

Lead, mentor, and grow a multidisciplinary marketing team across regions

Set clear objectives and performance indicators for team members

Conduct quarterly performance reviews and implement training and succession planning

Coordinate with marketing managers/ social buyers in each branch to ensure execution of

centralized strategy

Budgeting & Resource Allocation

Manage the marketing department's overall budget and optimize resource distribution

Review and analyze campaign spend, cost-per-lead (CPL), and ROI through reports from team

leads

Identify opportunities to improve cost-efficiency and maximize marketing impact

Vendor & Agency Oversight

Select and manage relationships with marketing agencies, influencers, and third-party service

providers

Negotiate contracts and ensure deliverables align with expected results and standards

Analytics, CRM & Reporting

Consolidate and review marketing performance reports submitted by subordinate managers

Analyze overall marketing performance to guide budget planning and strategy adjustments

Use insights to evaluate regional effectiveness and shape high-level marketing roadmaps

Compliance & Regional Adaptation

Ensure all marketing activities comply with applicable regulations and brand standards

Oversee market research and adaptation strategies for target regions, including the Gulf and CIS

countries

Education

Qualifications & Requirements

Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)

Experience

6+ years in marketing role, including 3+ years in a senior leadership position, preferably in real

estate, investments, or B2C sectors

Proven track record of managing international teams and campaigns

Deep understanding of digital marketing tools, analytics, and brand development

Skills

Strong strategic thinking and leadership skills

Excellent communication, team-building, and decision-making abilities

Proficiency in marketing technology, data analysis

Fluent in English and Arabic.