Messe Frankfurt is one of the world's largest and most respected trade fair organizers, known for delivering industry-leading exhibitions and conferences that support global business growth.
As part of our growth in Saudi Arabia, Messe Frankfurt is bringing its global expertise to the Kingdom. Our portfolio includes flagship events such as Beautyworld Saudi Arabia, Automechanika Riyadh, Intersec KSA and ACHEMA Saudi Arabia, alongside new and growing exhibitions that connect businesses, industries, and innovation. With a strong reputation for hosting market-leading exhibitions we are committed to supporting Saudi Arabia's Vision 2030 by creating dynamic business platforms that foster networking, knowledge exchange, and commercial success.
We are currently hiring a Marketing Executive to deliver impactful, results-driven campaigns.
What You'll Be Doing
- Execute targeted exhibitor and visitor marketing campaigns for international B2B trade shows, driving qualified leads and strong visitor turnout.
- Manage multi-channel activities including digital, social media, email marketing, advertising, partnerships, and on-site promotions.
- Collaborate with internal teams (design, operations, CRM, PR) and external agencies (media partners, creative, research, print) to deliver campaigns on time and to the highest standard.
- Produce professional marketing collateral and communications aligned with both event branding and Messe Frankfurt Saudi Arabia guidelines.
- Support sales teams with tactical campaigns to drive exhibitor acquisition, retention, and upsell opportunities.
- Monitor campaign performance, provide regular reporting, and make recommendations for continuous improvement.
- Research competitor activity, industry trends, and customer insights to inform campaign strategy.
- Manage barter agreements with publishers and partners to maximize event promotion.
What You'll Bring
- 2+ years of proven B2B marketing experience exhibitions or events experience in Saudi Arabia is preferred.
- Strong understanding of marketing communications across both digital and traditional channels (social, EDM, DM, advertising, online, print).
- Experience managing agencies and delivering against campaign schedules and KPIs.
- Excellent written and spoken English; Arabic language skills are a strong advantage.
- Confident, proactive, and highly organized, able to manage multiple campaigns simultaneously.
- Skilled in Microsoft Office; experience with CRM systems and digital campaign tools is an advantage.
Why Join Us
At Messe Frankfurt Saudi Arabia, you'll be part of a dynamic marketing team shaping some of the Kingdom's most recognized B2B exhibitions. You'll gain exposure to international markets, work with diverse stakeholders, and develop campaigns that directly contribute to the success of Saudi Arabia's growing exhibition industry!
