Marketing Executive

Job Title: Marketing Executive

Job Summary

The Marketing Executive is responsible for supporting the planning, execution, and optimisation of marketing activities that drive brand awareness, lead generation, and revenue growth. This role combines strategic coordination with a hand on execution across digital and offline channels

Key Responsibilities

Campaign Planning & Execution

Assist in developing and executing integrated marketing campaigns across digital, social media, email, events, and offline channels

Coordinate campaign timelines, assets, and deliverables to ensure on-time execution

Work closely with designers, content creators, and external vendors to produce marketing materials

Digital Marketing

Manage and optimise social media platforms to increase engagement and brand visibility

Support paid advertising efforts (Meta, Google, LinkedIn, etc.) through campaign setup, monitoring, and reporting

Execute email marketing campaigns including segmentation, scheduling, and performance tracking

Content & Brand Support

Assist in creating marketing content such as captions, blogs, newsletters, and promotional materials

Ensure brand consistency across all communication channels

Support product or service launches with coordinated marketing activities

Market Research & Reporting

Conduct competitor analysis and market research to identify trends and opportunities

Track campaign performance using analytics tools and prepare regular performance reports

Use data insights to suggest improvements and optimisations

Events & Partnerships

Support the organisation of events, exhibitions, and promotional activities

Coordinate with partners, influencers, and vendors when required

Administrative & Coordination Tasks

Manage marketing calendars, asset libraries, and documentation

Assist in budget tracking and invoice coordination with finance teams

Qualifications & Skills

Bachelor's degree in Marketing, Business, Communications, or related field

25 years of experience in a marketing role

Solid understanding of digital marketing channels and tools

Familiarity with social media management platforms and basic ad platforms

Working knowledge of Google Analytics or similar reporting tools

Strong written and verbal communication skills

Good project management and organizational abilities

Creative mindset with strong attention to detail

Ability to work independently and as part of a team

Preferred Skills

Experience with CRM or email marketing tools

Basic knowledge of SEO principles

Experience coordinating with designers and content teams

• Exposure to performance marketing metrics (CTR, CPC, ROAS, etc.)