Location: Remote (must overlap UAE working hours)
Type: Full-time, mid-level (38 years experience)
About PANIO
PANIO is building the leading canine longevity platform; turning complex biology into clear actionable insights to extend the healthy lifespan of dogs.
The role in once sentence
You will run our social, newsletter and PR presence end-to-end: plan the content, create assets, publish, test, and report, all with a focus on growing an engaged audience.
Key Responsibilities
- Own the content calendar for Instagram, LinkedIn, TikTok and our newsletter.
- Produce or brief visual and written assets.
- Schedule and publish content reliably.
- Run creative experiments (captions, formats, posting times) and act on results.
- Lead outreach to press, podcasts and partners when needed.
- Keep an organised asset library and simple performance reports.
Experience & skills (essential)
- 38 years in digital marketing / social / growth roles (agency or in-house).
- Strong practical knowledge of Instagram, LinkedIn and TikTok content & communities.
- Hands-on with content scheduling tools and basic analytics.
- Excellent copywriting, use of AI and an eye for social creative briefs.
- Comfortable running experiments and learning from data.
- Organised and able to manage multiple deadlines.
Behaviours & cultural fit
- Hungry and self-starting; moves quickly with good judgement.
- Up to date with online trends and short-form storytelling.
- Passionate about pets / pet health
- Pragmatic: prefers shipping and iterating over polishing forever.
Nice to have
- Experience with PR / editorial outreach.
- Basic video editing skills.
- Familiarity with brand systems and packaging visuals.
What success looks like (first 90 days)
- A dependable weekly content pack delivered on time.
- Three documented creative experiments with clear learnings.
- Noticeable uplift in engagement and newsletter opens (benchmarks agreed in week 1).
- Earned coverage & meaningful partnership leads
