Marketing Lead (B2B Tech / SaaS)

Pioneers Information Technology is a Microsoft Solutions Partner headquartered in Jeddah, KSA, with a strong regional presence across Riyadh, Cairo, and Dubai. Since 2011, we have specialized in Microsoft Dynamics 365 ERP & CRM, Power BI, and enterprise-grade industry solutions including Van Sales, Property Management, E-Invoicing, and localized business systems. Backed by a team of Microsoft-certified professionals, we deliver scalable, high-impact digital transformation solutions for organizations across the GCC and beyond.

This is a full-time, on-site role for a Marketing Lead (B2B Tech / SaaS) based in Cairo, Egypt. The Marketing Lead will define and execute marketing strategies that strengthen our market position as a Microsoft Solutions Partner, while leading the next phase of our website and integrated campaign strategy.

• Own and evolve brand positioning & messaging across all channels
• Drive B2B lead generation (inbound & outbound) with clear KPIs
• Lead campaign planning and execution (SEO, paid, social, email, events)
• Own the website strategy (structure, content, UX, conversion & SEO)
• Align marketing operations with Sales & Inside Sales for effective lead routing
• Build reporting, dashboards, and ROI-driven insights
• Develop the marketing team structure, skills, and workflows

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in B2B technology marketing
• Proven experience in ERP / CRM / enterprise software
• Strong hands-on background in lead generation, demand generation, and campaigns
• Solid understanding of website strategy, UX, content, and SEO
• Experience working closely with Sales & Inside Sales teams
• Strong analytical mindset with experience in KPIs, dashboards, and ROI
• Experience in GCC markets is a strong plus
• Excellent communication, leadership, and stakeholder management skills