We are a premier Web3 accelerator and investment firm dedicated to backing the founders who are building the future of decentralized technology. Our mission is to provide more than just capital; we provide the strategic engine that drives long-term success. As our
Marketing Lead, you will define our institutional brand and act as a high-level consultant for our portfolio companies, ensuring they have the marketing frameworks and narratives needed to scale from seed to industry leaders.
Core Responsibilities
- Develop and execute the overarching brand strategy for the firm to maintain its position as a top-tier destination for Web3 founders.
- Provide strategic marketing advisory to portfolio companies, assisting them with go-to-market strategies, narrative positioning, and launch execution.
- Lead the creation of high-impact content, including research reports, investment theses, and thought leadership pieces for senior partners.
- Oversee the firm's digital presence across all major channels, ensuring a professional and forward-thinking institutional voice.
- Build and manage a network of external agencies and freelancers to support the marketing needs of both the firm and its portfolio projects.
Requirements
- 7+ years of experience in marketing, with a significant portion spent in the crypto VC or Web3 startup ecosystem.
- Proven track record of setting brand strategy and executing complex marketing campaigns in a high-stakes environment.
- Deep understanding of the crypto investment landscape and the unique marketing challenges faced by early-stage decentralized protocols.
- Exceptional communication and stakeholder management skills, with the ability to advise C-suite founders.
- Ability to work autonomously and manage multiple high-priority projects simultaneously in a fast-paced environment.
