The Marketing Manager is responsible for leading the overall marketing strategy and execution across the assigned automotive brands and business lines. The role drives brand growth, customer acquisition, and business performance through integrated marketing initiatives while ensuring alignment with the company's strategic objectives and OEM requirements.
The Marketing Manager leads the marketing team, oversees agency partnerships, manages marketing budgets, and collaborates with senior leadership and cross-functional teams to deliver impactful campaigns, product launches, and customer engagement programs that strengthen market position and enhance the customer experience.
Key Responsibilities
- Develop and execute the annual marketing strategy aligned with the company's business objectives and OEM marketing plans.
- Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social media, CRM, PR, media, events, and experiential marketing.
- Oversee the successful launch of new vehicles, products, and services, ensuring seamless coordination across all business functions.
- Drive brand positioning and ensure consistent brand identity across all customer touchpoints in compliance with OEM standards.
- Lead, coach, and develop the marketing team, fostering a high-performance and collaborative culture.
- Manage relationships with OEM marketing teams, advertising agencies, media partners, production houses, and other external stakeholders.
- Develop and manage the annual marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
- Monitor and evaluate marketing performance using KPIs, market insights, and customer data to continuously improve campaign effectiveness.
- Conduct market research and competitive analysis to identify market opportunities, customer trends, and emerging industry developments.
- Collaborate with Sales, Aftersales, Digital, CRM, Customer Experience, Finance, Procurement, and other departments to support commercial objectives.
- Oversee the development of marketing content, advertising materials, digital assets, retail branding, and promotional activities.
- Drive customer engagement and loyalty initiatives to improve customer acquisition, retention, and lifetime value.
- Prepare executive presentations and performance reports for senior management and OEM partners.
- Ensure compliance with corporate governance, brand standards, and marketing policies
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 10+ years of progressive experience in marketing, with at least 3-5 years in a managerial or leadership role.
- Experience in the automotive industry is highly preferred; experience in FMCG, retail, luxury, or consumer brands is also valuable.
- Demonstrated success in developing and executing integrated marketing strategies that drive business growth.
- Strong experience in brand management, digital marketing, media planning, CRM, customer engagement, and event management.
- Proven experience managing marketing budgets and measuring campaign ROI.
- Strong leadership and people management skills, with experience developing high-performing teams.
- Excellent analytical, strategic thinking, and problem-solving capabilities.
- Strong stakeholder management and negotiation skills with OEMs, agencies, and senior executives.
- Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint; familiarity with marketing analytics and CRM platforms is an advantage.
