Marketing Manager

Company Overview

We are an established importer and wholesale distributor of premium wines, spirits, and alcoholic beverages in Singapore, serving hotels, restaurants, bars, retailers, supermarkets, and corporate clients.

Job Summary

The Marketing Manager will develop and implement integrated marketing strategies to support business goals, enhance brand visibility, and drive sales across wholesale and trade channels. This role collaborates closely with Sales, Procurement, Brand Management teams, overseas brand principals, and local partners.

Responsibilities

• Develop and execute annual marketing plans aligned with company objectives to drive business growth
• Plan and implement trade marketing campaigns, product launches, promotional activities, and customer engagement programs to increase brand presence
• Manage marketing initiatives across B2B channels including hotels, restaurants, cafés (HORECA), retail chains, and wholesale customers to maximize market reach
• Collaborate with suppliers, brand principals, and internal teams to deliver brand-building initiatives and ensure consistent messaging
• Oversee digital marketing efforts including website content management, email marketing, social media platforms, and online advertising to boost digital engagement
• Monitor and analyze market trends, competitor activities, consumer insights, and campaign performance to identify new business opportunities and optimize marketing strategies
• Create marketing collateral, promotional materials, product catalogs, and sales support tools to enhance sales effectiveness
• Plan and coordinate trade exhibitions, tasting events, customer appreciation events, and industry activities to strengthen customer relationships
• Prepare and manage the marketing budget, ensuring cost-effective resource allocation and achievement of marketing objectives
• Track and report key performance indicators (KPIs) such as campaign effectiveness, customer engagement, and return on marketing investment to inform decision-making
• Partner with the Sales team to develop promotional programs that support revenue growth and customer acquisition
• Ensure all marketing communications and promotional activities comply with Singapore's laws, regulations, and industry guidelines related to alcoholic beverage advertising and promotion

Required competencies and certifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related discipline
• Minimum 5 years of relevant marketing experience, preferably in wine, spirits, alcoholic beverages, FMCG, or wholesale distribution
• Proven ability to develop and execute integrated marketing campaigns
• Strong knowledge of trade marketing, brand management, and B2B marketing
• Experience managing digital marketing platforms and marketing analytics
• Strong analytical, planning, project management, and organizational skills
• Excellent written and verbal communication, presentation, and stakeholder management skills
• Proficiency in Microsoft Office applications and digital marketing tools
• Ability to work independently while managing multiple projects and meeting deadlines

Preferred competencies and qualifications

• Experience working with international beverage or liquor brands
• Knowledge of Singapore's wholesale distribution, HORECA, and retail sectors
• Experience in event management, trade exhibitions, and product launches
• Familiarity with CRM systems, marketing automation platforms, and data analytics tools