Marketing Manager

About the Role

We are looking for an experienced Marketing Manager to lead our marketing initiatives and strengthen our brand presence within the marine industry. The ideal candidate will have a solid background in B2B marketing, preferably in the marine, maritime, offshore, shipping, yacht, industrial equipment, or related sectors. This role requires a blend of strategic planning, digital marketing, product marketing, and event management to drive lead generation and business growth.

Key Responsibilities

• Develop and execute annual marketing strategies aligned with business objectives.
• Plan and manage digital marketing campaigns across SEO, SEM, email, social media, and paid advertising.
• Create marketing collateral including brochures, presentations, product catalogs, case studies, and technical content.
• Support sales teams with lead generation campaigns and marketing materials.
• Manage participation in marine exhibitions, trade shows, conferences, and customer events.
• Coordinate product launches and promotional campaigns.
• Work closely with product, sales, and technical teams to develop compelling value propositions.
• Manage external agencies, designers, and content creators.
• Monitor campaign performance, website analytics, and ROI using marketing tools.
• Conduct market research, competitor analysis, and customer insights to identify growth opportunities.
• Maintain brand consistency across all communication channels.