Marketing Manager

 Marketing Manager

Key Responsibilities

• Strategy & Planning
• Develop and implement comprehensive marketing strategies aligned with business goals.
• Conduct market research and analyze consumer trends to identify new opportunities.
• Plan and manage marketing budgets and allocate resources effectively.
• Campaign Management
• Lead the development and execution of multi-channel marketing campaigns (digital, print, events, social media, email, etc.).
• Monitor, analyze, and report on campaign performance to ensure objectives are met.
• Coordinate with sales and product teams to ensure consistent messaging and alignment.
• Brand Management
• Strengthen brand awareness and ensure consistency across all platforms.
• Manage the creation of marketing materials, including collateral, digital content, and advertisements.
• Oversee PR activities and relationships with media partners.
• Digital Marketing
• Oversee SEO/SEM, social media marketing, paid advertising, and website content management.
• Utilize analytics tools (e.g., Google Analytics, HubSpot, etc.) to track and optimize marketing performance.
• Leadership & Collaboration
• Lead and mentor a team of marketing professionals and external partners.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure cohesive marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred).
• 5+ years of experience in marketing, with at least 2 years in a management role.
• Strong knowledge of digital marketing tools, analytics platforms, and CRM systems.
• Excellent communication, leadership, and project management skills.
• Creative mindset with a strong analytical and results-driven approach.

Key Competencies

• Strategic thinking and problem-solving
• Data-driven decision making
• Brand and campaign management
• Budget management
• Team leadership and collaboration

Salary - (25,000 to 30,000)