Marketing Manager

Location: Heliopolis, Cairo

Employment Type: Full-time, on-site

Required Experience: 10+ years

Work Arrangement: On-site; remote work is not available for this position.

About the Role

Andersen in Egypt is seeking an experienced Marketing Manager to lead and develop the firm's marketing activities and strengthen its online presence.

The ideal candidate will be responsible for developing data-driven digital strategies, increasing brand visibility, managing digital channels, and optimizing campaigns to support the firm's marketing and business development objectives.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the firm's business objectives.
• Manage and optimize the firm's website, social media platforms, email marketing, and other digital channels.
• Plan, execute, and monitor paid digital advertising campaigns across relevant platforms.
• Lead SEO and content marketing initiatives to improve organic visibility and website performance.
• Develop and oversee engaging digital content that strengthens brand positioning and audience engagement.
• Monitor website traffic, campaign performance, conversions, and other key digital marketing KPIs.
• Use analytics and reporting tools to evaluate performance and identify opportunities for improvement.
• Conduct market, competitor, and audience research to support digital marketing strategies.
• Coordinate with internal teams and external service providers to ensure consistent brand communication.
• Stay up to date with digital marketing trends, technologies, platforms, and best practices.
• Prepare regular performance reports and provide actionable recommendations to management.

Qualifications & Experience

• 10+ years of proven experience in digital marketing, marketing, brand management, or a related field.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Excellent command of Arabic and English, both written and spoken.
• Strong experience in developing and managing digital marketing strategies and campaigns.
• Solid knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising.
• Hands-on experience with digital analytics and advertising platforms such as Google Analytics, Google Ads, Meta Ads Manager, and Google Search Console.
• Strong analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities with attention to detail.
• Ability to work independently while collaborating effectively with internal teams.
• Professional English communication skills, both written and spoken.
• Experience within professional services, legal, tax, consulting, or financial services is an advantage.