Key Responsibilities
- Plan, prepare, and execute integrated marketing campaigns across digital, media, events, activations, and brand platforms.
- Translate business objectives into actionable campaign plans, including timelines, deliverables, budgets, and KPIs.
- Develop campaign communication plans, including messaging, target audiences, channels, and content requirements.
- Manage media buying and execution, including agency coordination, placements, schedules, and budget control across digital, print, outdoor, and other channels.
- Coordinate with creative, digital, CRM, and sales teams to ensure smooth campaign rollout and execution.
- Monitor campaign performance and effectiveness; prepare post-campaign reports, dashboards, and insights.
- Ensure all campaigns follow brand guidelines and corporate communication standards.
- Manage day-to-day relationships with agencies and vendors to ensure on-time, high-quality delivery.
- Track campaign budgets, spending, and ROI; optimize execution to maximize results.
- Support product launches, promotions, and seasonal initiatives through well-planned campaign execution.
- Monitor competitor activities and market trends to refine campaign execution and tactics.
Key Skills & Competencies
- Strong campaign planning and execution capabilities
- Hands-on experience in media buying, coordination, and optimization
- Excellent project management and organizational skills
- Strong analytical and reporting skills with a focus on results
- Ability to manage multiple campaigns simultaneously
- Effective communication and stakeholder coordination skills
- Detail-oriented with a strong execution mindset
Experience & Qualifications
- Bachelor's degree in marketing, Business, or a related field
- 7+ years of experience in marketing, with strong hands-on campaign execution experience
- Proven background in campaign management, media execution, and performance reporting
- Experience managing agencies, suppliers, and cross-functional teams
- Automotive, retail, or multi-brand experience is an advantage
- Excellent English & Arabic Communication skills (spoken, written, & communicated with)
