Company Description
CodeZone, established in 2010, is a leading Egyptian software development company that serves clients across the Middle East and Africa. Specializing in ERP and technological systems, CodeZone empowers organizations to manage operations, people, and technology effectively, helping them achieve strategic goals. With flagship products like Myelin for hospital management, I-Zone for core business operations, PeopleZone for HR processes, CRM for customer management, and E-Invoice for tax-compliant invoicing, CodeZone delivers efficiency and innovation. Over the last 15+ years, the company has successfully streamlined operations for more than 300 clients across industries, driving digital transformation and operational excellence.
Role Description
This is a full-time, on-site role based in Alexandria for the position of Marketing Manager. The Marketing Manager will oversee marketing strategies and campaigns, conduct market research, and analyze trends to guide decision-making. Responsibilities include designing marketing plans, managing marketing activities, coordinating with the sales team to align strategies, and fostering external partnerships. The Marketing Manager will also track campaign effectiveness to optimize engagement and drive business growth.
Responsibilities
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Manage digital marketing channels (Social Media, SEO, SEM, Email Marketing, Content Marketing).
- Plan and execute lead generation campaigns to support the sales team.
- Oversee brand positioning and ensure consistency across all platforms.
- Analyze campaign performance and optimize based on KPIs and ROI.
- Collaborate with the sales and product teams to align marketing efforts with business objectives.
- Manage marketing budget and allocate resources effectively.
- Manage and mentor the marketing team.
- Conduct market research and competitor analysis.
- Manage partnerships, events, and external agencies.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- 5+ years of experience in marketing (preferably in software/tech companies).
- Strong expertise in Market Planning, including the ability to design and execute comprehensive marketing strategies and campaigns
- Proficiency in Market Research techniques and tools, with the ability to identify target audiences and analyze competition
- Exceptional Analytical Skills for interpreting market trends and campaign performance effectively
- Excellent Communication skills, including team collaboration and presentation abilities
- Experience in Sales strategies and supporting sales teams to meet their objectives
- Leadership qualities and experience in team management
- Familiarity with ERP systems or relevant software solutions is a plus
- Strong knowledge of digital marketing tools and platforms.
- Experience in B2B marketing and lead generation is a plus.
- Analytical mindset with ability to interpret data and make decisions.
- Experience with CRM tools and marketing automation is preferred.
- Alexandria resident is a must.
Interesting candidates are welcome to send their updated resumes to:
[Confidential Information]
