About the Role
A leading company in the residential real estate sector is seeking a highly driven Marketing Manager to lead the development and execution of strategic marketing initiatives. The role is responsible for building and implementing integrated marketing, branding, and public relations strategies that strengthen the company's market presence, enhance competitiveness, and support sales growth.
The successful candidate will oversee marketing operations, manage internal teams and external agencies, and ensure that all marketing activities align with the company's strategic objectives while delivering measurable results and maximizing return on investment.
Key Responsibilities
- Develop and implement comprehensive marketing, branding, advertising, and public relations strategies.
- Establish marketing policies, procedures, and best practices aligned with organizational goals.
- Define and drive sales and profitability targets through effective marketing initiatives.
- Conduct market research to support pricing strategies and maximize profitability.
- Analyze market trends, competitor activities, and customer behavior to identify growth opportunities.
- Monitor economic indicators, supply and demand changes, and evolving customer needs.
- Evaluate advertising performance and provide detailed performance reports to senior management.
- Develop and implement integrated marketing plans to promote company projects and services.
- Design and manage marketing campaigns that support corporate and sales objectives.
- Evaluate campaign performance, identify gaps, and implement improvements.
- Manage and monitor the marketing department budget while ensuring financial efficiency.
- Prepare sales forecasts and support strategic planning for sustainable business growth.
- Manage relationships with external marketing and advertising agencies and negotiate service agreements.
- Oversee the company's participation in exhibitions, events, and industry conferences.
- Build and maintain strong relationships with existing and potential clients.
- Provide ongoing support to senior management and collaborate with internal departments.
- Lead the development and execution of innovative advertising campaigns.
- Strengthen brand visibility and awareness across multiple marketing channels.
- Oversee the development of promotional materials, website content, and social media presence.
- Manage digital marketing content and ensure consistency across all online platforms.
Qualifications & Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Minimum 10 years of experience in marketing , preferably within real estate or property development sectors.
