Marketing Manager - Development

Company Overview

Kasumigaseki Middle East is the regional branch of Kasumigaseki Capital Ltd., a publicly listed company on the Tokyo Stock Exchange Prime Market. Established in 2011 and headquartered in Tokyo, Japan, the company is recognized for its innovative investment strategies across the real estate, hospitality, and logistics sectors. Operating from Dubai, our Middle East office is dedicated to delivering premium development projects that fuse Japanese precision with regional insight and excellence.

Kindly refrain from applying if you do not have the relevant experience in Marketing Manager Role in Real Estate Development.

Role Summary

This is a full time onsite role for a marketing manager located in Dubai, United Arab Emirates.

Key Responsibilities

• Develop annual and project-specific marketing strategies aligned with business goals and sales targets.
• Conduct market research, competitor analysis, and customer segmentation to define positioning and target audiences.
• Create go-to-market plans for new project launches, including pricing positioning, USPs, buyer personas, and communication themes.
• Lead development of project brand identities, naming, logos, brand guidelines, and tagline creation.
• Ensure consistent brand representation across all touchpoints digital, print, outdoor, on-site, and sales center.
• Coordinate with creative and branding agencies for design development and quality control.
• Oversee all digital marketing activities: website, social media, SEO/SEM, content marketing, paid ads, remarketing, landing pages, CRM journeys.
• Manage performance marketing campaigns to drive quality leads at optimal cost-per-lead (CPL).
• Track digital KPIs CTR, CPL, conversion rates, engagement metrics, ROI.
• Manage marketing automation and CRM journeys (SMS, email, WhatsApp, retargeting sequences).
• Plan and execute project launch campaigns and unveilings.
• Co-manage brokers events, sales gallery activations, press conferences, international roadshows, and property exhibitions (e.g., Cityscape).
• Coordinate production of launch collateral, brochures, masterplan visuals, walkthroughs, flythroughs, renderings, miniatures.
• Manage production of marketing materials (brochures, fact sheets, project books, banners, hoardings, signage, show unit branding, merchandising).
• Co supervises on-site marketing installations in sales centers, show apartments, and project sites.
• Maintain updated project documentation, price lists, and marketing toolkits for sales teams.
• Lead a team of digital marketers, designers, content writers, and agency partners.
• Work closely with Sales, Product Development, CRM, and Finance to ensure alignment with revenue targets.
• Coordinate with external agencies: media buying, branding, PR, digital performance, production houses, rendering studios.
• Develop and manage annual marketing budgets per project.
• Tracks spend vs. budget, ensure cost optimization, and negotiate with vendors.
• Measure ROI of marketing initiatives and report performance to management.
• Oversee PR strategy, press releases, media relationships, and brand reputation.
• Manage crisis communication and community engagement initiatives.
• Coordinate with PR agencies to maximize media exposure in relevant markets.
• Co prepares weekly and monthly dashboards on leads, campaigns, website traffic, conversions, and cost efficiencies.
• Analyze customer behavior trends, sales funnel performance, and demographic data.
• Recommend improvements based on insights to enhance lead quality and conversion.

Qualifications

• Bachelor's degree in marketing, Business Administration, or related field; master's degree preferred.
• Minimum of 06-10 years of marketing experience, including at least 35 years in real estate development.
• Fluency in English is required, knowledge of Japanese, arabic or any European language is advantage.
• Strong knowledge of UAE/GCC real estate market dynamics, buyer behavior, and regulatory landscape.
• Experience managing digital performance campaigns and working with CRM platforms (Salesforce, HubSpot, Property CRM).
• Proven success in project launches and large-scale integrated marketing campaigns.

Skills & Competencies

• Technical Skills
• Digital marketing, SEO/SEM, Google Analytics, Meta Ads, programmatic ads.
• Brand management and creative direction.
• Budgeting and financial planning.
• Content strategy, storytelling, and copywriting (advantage).
• Strong analytical skills and data-driven decision-making.

What We Offer

• Join a leading real estate firm in Dubai.
• Career growth and development opportunities.
• Supportive and collaborative work environment.