Marketing Manager

Marketing Manager Retail Industry (Personal Care & Baby Products)

Location: Dubai, UAE

Mandate Statement

The role profile outlined below has been deliberately and meticulously authored by the Eaton SAKS International team in close alignment with the client's strategic intent, growth ambitions, and long-term vision for success

Each requirement has been defined directly by the client and represents a critical prerequisite for the organization's next phase of growth. These criteria are intentional, structured, and non-negotiable. They will not be diluted, compromised, or interpreted through a short-term or convenience-led lens in any way

Role Overview:

A leading family-owned retail organization is seeking a highly experienced Senior Marketing Manager to lead and execute the brand's end-to-end marketing strategy across multiple regional market

This role is suited to a commercial, insight-driven marketing leader with a strong background in retail, personal care, and baby products someone who excels in building integrated, omni-channel campaigns, driving customer engagement, and delivering measurable commercial impact. The successful candidate will be a strong trade marketeer, capable of building repeat consumer loyalty, shaping compelling propositions, and aligning marketing execution tightly with trading and commercial objectives.

Key Responsivities:

Campaign & Event Strategy

• Lead the planning, execution, and optimization of the annual marketing calendar across seasons, categories, and regions
• Build integrated campaign strategies aligned to business objectives and customer needs
• Define KPIs and track campaign effectiveness across digital, in-store, and ATL channels

Customer Insight & Proposition Development

• Develop compelling value propositions rooted in consumer data, cultural insights, and competitive analysis
• Collaborate closely with category, e-commerce, and merchandising teams to ensure marketing initiatives directly support trading goals.

Creative Development & Brand Communication

• Oversee end-to-end creative development across digital, social, CRM, in-store, and ATL
• assets. Partner with internal teams and external agencies to deliver high-impact content and brand storytelling

Partner & Agency Management

• Build and manage a strong network of creative, production, and media partners
• Select, brief, and evaluate partners based on campaign objectives and required expertise

Media Strategy & Amplification

• Lead media planning across ATL, digital, and performance channels
• Track media ROI and continuously optimize strategies using real-time performance insights

Customer Value Management

• (CVM)Drive data-led lifecycle marketing, segmentation, and loyalty strategies
• Deliver personalized customer journeys that improve engagement, retention, and lifetime value

Brand & Supplier Collaboration

• Lead co-marketing initiatives with key supplier
• Execute joint visibility plans, in-store activations, and shared media campaigns

Qualifications & Experience

Education:

• Bachelor's degree in marketing, Business, or a relate discipline MBA strongly preferred.

Minimum 10 years marketing experience within retail or FMCG

Strong exposure to GCC markets. Proven track record leading integrated omni-channel marketing campaigns.

Experience working with mid-to-large creative and media agencies.

For diversity, were looking for an Arabic speaking Female who has a track record within retail or FMCG.