Marketing Manager

Marketing Manager , EMMA

Location: New Cairo, Egypt

Reports to: CMO

About EMMA

EMMA is a premium modest fashion brand built around a global, community-first identity. EMMA is dedicated to empowering women through intentionally designed and elevated quality products and experiences. Ihsan is at the core of our DNA. We deliver an elevated experience rooted in our belief that every woman deserves to be modest and proud.

Role Overview

EMMA is looking for a highly organized and strategic Marketing Manager to oversee the brand's marketing activities across campaigns, social media, content, e-commerce, launches, and brand communication, reporting directly to the CMO.

The ideal candidate has strong leadership experience within the marketing sector and is capable of managing teams, overseeing multiple projects, and maintaining premium creative and operational standards in a fast-paced, community-driven environment.

Marketing & Campaign Management

• Plan and execute marketing campaigns and promotional activities
• Coordinate marketing timelines and ensure smooth execution across departments
• Maintain consistency across all marketing communication and brand touchpoints

Content & E-Commerce Oversight

• Oversee content planning across social media and e-commerce platforms
• Direct designers, photographers, videographers, and content creators
• Ensure all visual and written content meets EMMA's brand and quality standards
• Coordinate with the e-commerce team on product launches, website updates, and online customer experience

Social Media Management

• Oversee social media performance, engagement, and audience growth
• Guide social strategy and campaign execution
• Stay ahead of market trends and platform shifts relevant to our community

Performance & Reporting

• Track campaign performance, e-commerce performance, and marketing KPIs
• Prepare regular reports and performance summaries
• Monitor competitor activity and market trends

Team Leadership & Workflow Management

• Manage the marketing team's daily workflow and operations
• Ensure deadlines and deliverables are completed efficiently
• Build a collaborative, organized, high-standard team culture

Requirements

• Minimum 5–7 years of experience in leadership positions within marketing
• Previous experience in fashion, beauty, premium lifestyle, or e-commerce preferred
• Strong understanding of marketing, branding, social media, e-commerce, and campaign management
• Excellent leadership, organizational, and communication skills
• Ability to manage multiple projects in a fast-paced environment

Preferred Qualifications

• Strong attention to detail and visual presentation
• Experience overseeing launches, e-commerce activities, and creative production at scale
• Passion for modest fashion and community-driven branding

What EMMA Offers

• A dynamic and creative environment
• The opportunity to shape marketing for a community-first, fast growing, premium modest fashion label